The act of adding cookies from a site that the consumer is not actually visiting in order to get more ROI’s from illegal actions.
CTV inventory (connected to the internet than a real television) drives higher-priced CPMs than most ads and cybercriminals gravitate toward them to maximize their profits…
The process of hosting devices in the cloud generating in-app impressions and displaying ads in apps that generate revenue for app developers.
This type of fraud occurs when traffic is sourced from outside the advertiser's target audience or is sourced through prohibited means. This is done by…
Click Injection is another sophisticated form of click spam that uses apps on the user's phone that listens to app installation broadcasts and then triggers…
In click spam or click bombing, bots click on ads multiple times faking impressions, it's obvious that real end users are not clicking on the…
Invalid traffic that mimics human activity or fakes users to inflate audience numbers.
A botnet or bot network is a network of infected computers controlled by a single attacker that is infected with malware.
Bots are software applications carrying out automated tasks on the internet. They can be general or sophisticated. Good bots are search engine crawlers while bad…
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