Users may receive payment or benefits in exchange for viewing or interacting with ads or driving traffic to ad-supported websites.
Attacker gets unauthorized access and takes control of your mobile device or desktop.
IP addresses that are malicious or illegitimate, as opposed to actual bots accessing your website.
Ads that are hidden behind other ads or content, displayed within tiny iFrames (pixel stuffing). These impressions are served in a manner that stops end…
Traffic that comes from known, non-human sources on publicly available IP lists. This fraud can be identified through routine means of filtration.
Deception designed to manipulate legitimate ad serving and measurement processes or to create a fictitious activity that inflates actual counts. Fraudulent impressions are not viewable.
Blocking lists of known nefarious IPs, bad domains, or other parameters preventing ad serving from matching those parameters.
Fraud involving the use of a company's domain to impersonate the company so that low-quality inventory appears to be of premium quality.
This type of traffic originates from data center servers with no actual user present. The proxy servers show traffic appearing to originate from data centers…
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