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April 8, 2022

Incentivized browsing

Users may receive payment or benefits in exchange for viewing or interacting with ads or driving traffic to ad-supported websites.

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April 8, 2022

Hijacked device

Attacker gets unauthorized access and takes control of your mobile device or desktop.

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April 8, 2022

High-risk IP address

IP addresses that are malicious or illegitimate, as opposed to actual bots accessing your website.

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April 8, 2022

Hidden ad impressions

Ads that are hidden behind other ads or content, displayed within tiny iFrames (pixel stuffing). These impressions are served in a manner that stops end…

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April 8, 2022

General Invalid Traffic (GIVT)

Traffic that comes from known, non-human sources on publicly available IP lists. This fraud can be identified through routine means of filtration.

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April 8, 2022

Fraudulent Impressions

Deception designed to manipulate legitimate ad serving and measurement processes or to create a fictitious activity that inflates actual counts. Fraudulent impressions are not viewable.

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April 8, 2022

Exclusion list

Blocking lists of known nefarious IPs, bad domains, or other parameters preventing ad serving from matching those parameters.

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April 8, 2022

Domain spoofing

Fraud involving the use of a company's domain to impersonate the company so that low-quality inventory appears to be of premium quality.

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April 8, 2022

Datacenter traffic

This type of traffic originates from data center servers with no actual user present. The proxy servers show traffic appearing to originate from data centers…

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