Easily detectable bots that can’t pass through the RECAPTCHA on your site.
Apps generating fraudulent impressions without the user’s awareness.
The study of algorithms and statistical models that computers utilize instead of explicit instructions to perform a specific task. Invalid Traffic detection systems use machine…
When attackers provide false location information to allow ads to appear in different locations than the intended locations.
Online traffic generated from machines or other bot activity that linger on your site and try interacting with digital ads.
Any impression that does not meet the quality or completeness criteria required by ad serving, or otherwise does not qualify as legitimate advertising impressions.
An organization responsible for developing industry standards for the online advertising industry, conducting research, and obtaining legal support.
Inclusion lists identify and include only the sites where brands and advertisers want their ads to be displayed.
I-frames are sections of a website in which ads are served from a third-party ad server, which is restricted to solely accessing the code of…
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