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PPID
Blog
July 24, 2025 | by Aleesha Jacob

Move over Cookies, PPIDs are IN | Publisher Provided Identifier Solutions

The Third-Party Cookie is Dead. Long Live Your Revenue. Let's be real. It's July 2025, and the cookie apocalypse we've been talking about for years…

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ai-content-scraping-revenue-loss
Blog
July 22, 2025 | by Aleesha Jacob

Dealing With Revenue Loss Due to AI Content Scraping

For years, you’ve meticulously built your content library. You’ve invested in expert writers, conducted original research, and published articles that attract and engage a loyal…

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traffic-cop-api
Blog
July 18, 2025 | by Aleesha Jacob

Ad Revenue Under Attack? Fight Back With The New Traffic Cop API

The stats don't lie, and they paint a grim picture for unprepared publishers and app developers. 77% of all US ad fraud is now categorized…

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google-discover-traffic
Blog
July 16, 2025 | by Aleesha Jacob

AI Summaries Are Killing Discover Clicks. What Publishers Must Do NOW

Just when publishers started grappling with the traffic impact of AI Overviews in Search, Google has delivered another blow. The tech giant has officially launched…

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offerwall-vs-rewarded-ads
Blog
Last updated: July 15, 2025 | by Aleesha Jacob

Offerwall vs. Rewarded Ads: What makes more ad revenue?

If you're a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering: What’s the real difference between Offerwall and Rewarded Ads?…

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pay-per-crawl
Blog
July 8, 2025 | by Aleesha Jacob

Cloudflare’s Pay Per Crawl for making money with No Traffic: The Data-Driven Disruption of AI’s Free Content Buffet (And What It Means for SERP Dominance)

AI companies rely on scraping the open web for training data, but publishers have had only two choices: block crawlers (losing visibility) or allow free access (losing revenue). Cloudflare’s…

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in-page-ads
Blog
July 7, 2025 | by Aleesha Jacob

Master Google’s New “Fill Empty In-Page Ads” Feature to Unlock Hidden Revenue

Tired of blank spaces sabotaging your ad revenue? Google AdSense has launched a game-changer: "Fill Empty In-Page Ads" – an automatic solution to monetize your…

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MCM-negative-quality-scores
Blog
Last updated: July 2, 2025 | by Aleesha Jacob

Google Shutting Down Your MCM? Negative Quality Score Rescue Guide

Received the dreaded Google Ad Manager email threatening MCM/GCPP termination due to a negative Quality Score? If your Quality Score dipped below 0, Google just…

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grow-revenue-with-referral-marketing
Blog
June 26, 2025 | by Aleesha Jacob

Growing Your Revenue with Referral Marketing

What is Referral Marketing and How Does It Impact Revenue? Referral marketing is a strategy where you encourage your existing customers to promote your products…

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