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Monetization Tips & Guides
revenue-data
Blog
June 20, 2025 | by Aleesha Jacob

Custom CRM Solutions for Publishers: Aligning Sales, AdOps, & Revenue Data for Smarter Monetization

In today's AI mode crushing SERP's era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. Sales, ad ops, and…

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intent-vs-identity-based-advertising
Blog
June 17, 2025

Out with Identity-Based Advertising, In with Intent-Based Advertising

For decades, programmatic advertising has been built on a flawed premise: tracking people, rather than their motivations. Cookies, device IDs, and invasive profiling tools promised…

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what-are-the-largest-ctv-publishers
Blog
May 28, 2025

2025 CTV Landscape: Insights for Publishers

Connected TV (CTV) has exploded in popularity in recent years, driven by the growth of streaming services and cord-cutting. For publishers, CTV represents a lucrative…

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generative-vs-agentic-ai
Blog
May 20, 2025

Generative vs. Agentic AI for Publishers: Maximizing Ad Revenue in the New AI Era

AI isn't just another tech buzzword; it's rapidly evolving into two distinct technological paths that revolutionize how publishers and app developers approach monetization. Understanding the…

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microsoft-ads-exit
Blog
May 16, 2025

Microsoft’s Programmatic Exit: The End of an Era and the Dawn of Agentic Advertising

Microsoft announced on May 14th that it would be shutting down its Invest DSP platform, effective February 28, 2026. This wasn't just another product sunset…

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media-net-vs-adsense
Blog
May 9, 2025

Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Many publishers find that relying on single network solutions, even established ones, can lead to significant challenges. For instance, with Media.net, while strong for its…

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monumetric-mediavine
Blog
May 7, 2025

Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Are you leaving thousands of dollars on the table every month with your current ad partner? Publishers switching to MonetizeMore report average RPM increases of…

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limited-ads
Blog
May 5, 2025

Limited Ads 2.0: A Complete Guide for Publishers

Limited Ads 2.0 is Google's updated ad serving mode, launched in H1 2025 to help publishers comply with evolving privacy regulations, particularly GDPR. This new…

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ecpm-make-money-mobile
Blog
April 29, 2025

2024-25 eCPM Insights you Missed Out On! (What Ad Format Earns the Most?)

With an AI tool launching almost every week, simply understanding eCPM (effective cost per mille) isn't enough. Mastering its trends is your superpower to skyrocket…

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