The Media Rating Council (MRC) recently finalized its Digital Advertising Auction Transparency Standards. While this might sound like another technical update, it represents a seismic…
Digital publishing is an industry obsessed with the average. We talk about average CPMs, average session duration, and the average number of ads per page…
Digital ad revenue is under pressure from filtered inventory, privacy changes, and fragmented attention. Yet forward-thinking publishers are boosting overall earnings by adding alternate monetization…
https://www.youtube.com/watch?v=bjboa6-6sQI The most popular web banner ad size is typically 300 x 250 pixels. Other than 300X250, the most common banner ad sizes for this…
OpenX is widely considered the top choice for 2026 due to its high-quality demand and "highest yielding" status, often delivering revenue uplifts of 57% or…
In 2026, a mobile app with 100,000 monthly active users (MAU) can realistically generate between $5,000 and $100,000+ in monthly ad revenue. This wide range…
Google just announced monetization for AI mode, and if you are a publisher or advertiser, this is the shift you have been waiting for. For…
Help! My RPMs dropped drastically in Q1 Annual trends in advertiser spending are usually similar. It's common to see RPM (ad earnings per 1,000 pageviews)…
If you walk into an AdTech boardroom today, you will see a lot of smiling faces. They look confident. They talk about agentic workflows and…
By signing up, you agree to our Privacy Policy.
