Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2018 alone, revenue from video marketing reached over $27 billion.
For the US market, it’s estimated that video advertising spend will reach $32 billion in 2019. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices,
The fact is, video content and ads aren’t going away anytime soon. Why not cash in on the trend by adding video ads to your ad stack in 2019?
With video, you can tap into an additional source of income, more advertiser demand and provide users with ads in a format they engage with.
Let’s take a look at some of the best video ad networks for 2019.
Best video ad networks for 2019
|1. AppNexus||7. AerServ|
|2. Verizon Media||8. SelectMedia|
|3. OpenX||9. Viewdeos|
|4. Rubicon Project||10. Fyber|
|5. Teads||11. Taptica|
|6. Matomy||12. Unruly|
AppNexus’ video ad network helps publishers gain access to premium video advertisers and a state of the art marketplace. Currently, there are over 1200 brands buying video impressions on the AppNexus video marketplace on a daily basis.
The AppNexus publisher video solution can power all your monetization needs and supports most video units such as in-stream, out-stream and even video header bidding. They also support OTT, Connected TV, and live streaming.
With AppNexus publishers can package and sell their video inventory in whichever way they want. This can include via direct deals, the open marketplace and different channels such as Connected TV, desktop and mobile.
Verizon Media (Formerly known as Oath)
Verizon Media which is formerly known as Oath provides a wide range of services to both publishers and advertisers. Regarding their video solution, they help publishers get the most out of their ad inventory with their range of integrated tools.
This includes demand forecasting, yield optimization, performance insights, speed improvements, and a simplified video ad sales process. Using their video ad server, you’ll get access to programmatic demand from Verizon Media’s open exchange as well as other demand partners.
OpenX offers premium and high-quality video demand to publishers with one of the world’s fastest growing video marketplaces. Get access to global demand with media buyers in over 200 countries, often spending 4x the average media spend and 45+ video first DSPs with over 2 billion daily bids.
Publishers can scale operations regarding ad formats, selling models and integration as well as access innovative ad formats on desktop, mobile and in-app environments. OpenX integrates seamlessly with most ad servers, video players and header bidding.
You can also integrate the OpenX prebid adapter to increase demand within video header bidding.
Rubicon Project offers publishers a curated programmatic video advertising marketplace with access to global demand of over 1 billion ad requests on a daily basis. Whether you serve a mobile audience, desktop or both, Rubicon Project’s ad network can deliver high-impact video ads on every device.
Connect to premium advertisers and leading brands that deliver the type of video ads your users would be interested in viewing.
They’ve also enabled video header bidding which can help you increase competition and drive the most revenue from each impression.
The Teads TV video ad network works with more than 65% of the global comScore 300 publishers which include the likes of CNN, Bloomberg, The Economist, ESPN and more. They offer a range of custom video ads that deliver innovative and interactive ad experiences to users.
Through ad technology and artificial intelligence, they ensure that publishers earn the maximum revenue and that ads are safe for their brands. Their SSP helps publishers with yield management, unified auctions, quality safeguards, and centralized reporting.
They provide a range of InRead video ad formats which make viewing video ads pleasant and offers a fantastic user experience.
Matomy’s video ad network offers publishers access to a global source of advertisers including premium brands across different geographical locations and verticals. Whether or not you have video content on your website, they can work with you and maximize your revenue.
Their ads can be placed in and around video content while being high quality and optimal for user experience. Popular formats used include pre-, mid- and post-roll ads. They offer high CPMs and engagement with a 75% view through rate within their network.
For publishers that don’t own video content, Matomy can provide a video player and video ads with over 100,000 videos to use on your site.
AerServ, part of InMobi, focuses on in-app and mobile advertising. Their mobile video ad network helps app publishers monetize their content with some of the most innovative technology and best-performing video ad units.
Through their proprietary technology, they’ve served over 51 million video ads to date.
AerServ enables publishers to serve high-quality video ads through the use of their ad servers, SDKs, caching and other technologies. The results are crisp and quick loading video ads which tend to produce higher ad earnings for publishers.
They offer a wide range of video ad units such as interstitial, rewarded, native and pre-roll video ads. You can also get access to unique ad formats including mobile VPAID, vertical video, and ad pods which can result in much higher CPMs for publishers.
Publishers with video and mobile content can utilize the SelectMedia monetization platform and marketplace to monetize their ad inventory. With SelectMedia, publishers get access to global advertiser demand, simple onboarding, and professional account management.
By working directly with publishers, SelectMedia has developed over 50 different in-stream and out-stream video ad format prototypes. Some of their most popular options include in-content, brand header, bottom sticky and overlay ad units. They can also create custom ad units for publishers.
Their video SSP provides publishers with a real-time dashboard allowing them to view all processes in a single location. It’s a centralized solution that includes a video player, automatic yield optimization, a CDN for file hosting and an ad server to manage ads.
Viewdeos helps publishers to create additional revenue streams through native video. They use monetized short-form videos to increase a publisher’s saleable inventory and grow their revenues while delivering an excellent user experience.
You can utilize high-quality videos from Viewdeos to grab the attention of users and increase your ad revenues. Each video is tested to maximize the user experience delivered.
Videos from Viewdeos are designed to blend in with content which inadvertently leads to higher engagement and better results for publishers. Using their algorithms, best performing ads and videos are monitored, and relevancy is improved to deliver maximum results.
The Fyber video ad monetization platform is designed as a programmatic and data-driven platform that unlocks the real value of a publisher’s audience. Fyber’s video platform offers publishers a unified control center to gain audience insights, control ad inventory, optimize ad revenue and more.
With Fyber the focus is on mobile-first video formats including VPAID for mobile. Different ad units include square, banner, interstitial, landscape and vertical.
Fyber’s video monetization platform is designed to house everything a publisher needs. You can even run A/B tests on your ads.
Taptica provides publishers with a multi-channel monetization solution. Publishers can get access to a range of ad formats and mediums such as video, a dedicated account manager, optimization techniques and more.
Taptica uses optimization algorithms to deliver the best possible CPM to publishers, and each account comes with a personal account manager for additional support.
With Taptica, brand safety for publishers is critical. Rest assured that your audience will not see prohibited content and bad ads. Publishers have strict control over the ads that show on their sites.
Unruly assists publishers in maximizing their ad revenues with a range of user-friendly video ad formats and access to global premium brands. Through Unruly you’ll get access to every significant trading desk and DSP as well as 95% of the top brands listed in the Ad Age 100.
Publishers don’t need video content to monetize with video ads as most ad units are displayed within the content. However, for those that have video content, they do offer in-stream ad types as well.
Onboarding with Unruly is simple with an on-tag solution, reader-friendly ad formats (follows LEAN standards), dedicated account management and more.
On average video CPM rates tend to be higher than display ads and between $9-$20. With such high potential ad earnings, one would be almost crazy not to at least test video ads on your site.
However, managing multiple video ad networks can be challenging. Each site is an entirely different story regarding best-performing ad networks, ad types, and layouts. Customization is key! An ad optimization expert can help you get the most from your inventory.