Why Your AdSense Application Wasn’t Approved

Google adsense

A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first step towards getting accepted by Google is to plan very carefully.

Step 1: A Clear Plan

A website should be built with a goal and a purpose. Start preparing for Google AdSense approval by designing a clear site plan that includes:

  • Great content that’s useful and purposeful (like this blog post!)
  • All the standard site pages (About, Home, Info…)
  • A design that is simple and easy to navigate
  • Useful details that site visitors will want to know

Let’s jump into that site plan a bit more starting with your site content.

Step 2: Create Something Worth Reading

create useful content

Google’s original search goal was to provide Internet users with search hits that were useful and informative. As concepts like SEO grew, this quest became a lot harder. Google bots now have to find truly helpful or relevant websites that are full of more than just keyworded fluff. This means that you have to prove your worth by setting up a blog that stands out before you even consider applying for AdSense.

Related Read: Google’s Warning to Affiliate Publisher Sites

Basic blog rules:

  • Create at least 10 posts that are shareable and useful
  • Add images and other data that pertains to your topic
  • Make those posts 500 words or more (the new standard is slowly reaching the 2000 words)

If you aren’t the world’s best wordsmith, consider hiring a professional to create your posts for you.

Related Read: Google’s Warning to Affiliate Publisher Sites

While content is crucial, this is just the first step.

Step 3: It’s Design Time

Is your site easy to navigate? Does it have a clear purpose and provide users with clear details? Even though colors, fonts, and flashy designs can be fun to play with, simpler is much better when it comes to blog design. White space, basic font, and images that are well developed make the most sense to Google.

Step 4: Apply To Google AdSense

adsense getting started

Ready? Here’s the link to submit your AdSense application.

You will need to provide your name, address, and legitimate phone number (don’t use a number that doesn’t exist!). Your site has to be completely original, and that means that AdSense before has never accepted it, so keep this in mind. After 24-48 hours, you should get a response from Google. If your site follows all of the guidelines above, approval should be granted rather quickly. But, what if your site follows the steps listed above and you still weren’t approved?

Reasons why Google may have rejected your site

1.  No questionable content

What is questionable content? Anything that’s pornographic; promotes alcohol, tobacco, or firearms (or sells these items); any content that includes a lot of swear words. If you aren’t sure about your content, ask yourself this question: would your grandmother approve? If not, delete it!

Related Read: Top Google Content Policy Violations for Every Website Type

2. Plagiarism problems

Google has very strict rules when it comes to plagiarism. If there is any question as to whether or not you own any media on your site, give proper attribution if it’s fair use, and get permission if it isn’t fair use. Fair use usually means that you’re only quoting a minor part of the infringing content and linking back to it with proper attribution.

If you’re quoting an entire article, then that doesn’t count as fair use; it’s plagiarism.

This is true of images, too. If you’re using images you’ve found on Google Images without proper attribution or permission, then you’re plagiarizing that content, too. Google wants to avoid potential copyright issues and problems with their advertisers, so they’ve (rightfully) taken a hard line on plagiarized or copyrighted content.

Helpful note: if you’ve hired a blogger to create content for you and aren’t sure where that content came from, this could be an issue. Try editing your content (including images) and replacing it with words and photos that have been used fairly (see above).

Related Read: Avoid Google AdSense “Copyrighted Content” Rejections

3. You’re just a baby

Is your site less than three months old? Sorry! Google won’t take a chance on sites that are in the infant stage. If this is the case, you’ll have to sit back and wait. Why? Google is trying to keep spam sites from popping up overnight. If your site has been around for more than three months, there’s a good chance that you are in it for the long run – not just to make a few bucks.

Note: In India and Pakistan, you must wait six months instead of the usual three months before applying to AdSense.

Why Is Google So Tough?

AdSense tos

Some of Google’s AdSense rules may seem a bit like Google’s trying to nanny all their network sites into being PG and kid-friendly, but the purpose is to make advertisers feel safe spending money on Google’s ad network.

Just think about it: if Google allowed ads to run on sites with pornographic material on them, then family-conscious advertisers would feel concerned about the effect on their brand and move elsewhere. That’s not a good strategy for Google. While being rejected isn’t fun, you can usually clean up your site and gain approval – or, even better, make sure that your site complies with Google’s AdSense rules from the start.

If you have any questions about why you’ve been rejected, post questions in the comments or review Google AdSense’s Terms and Conditions. We also invite you to sign up with us for a free consultation – just for reading this article!

 Related Reads:

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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.


  1. I have build a site on weebly, And i have purchaced TLD on it. But still it is disapproved about 5 to 6 times during past year. I Dont know whats the issue, my site title is “paksights”

    • Hi Sharooz,

      You can try to sign-up to Adx via this link: http://www.monetizemore.com/sign-up/ad-exchange/
      Our site screening team will get back to you with the results so you will know the possible reasons why Adsense/Adx rejected your application. Thank you.

  2. Nice article, I can remember how easy it was to get Google Adsense account approved back in those days. The approval just keeps getting harder, current publishers really need to adhere strictly to Adsense policies to avoid losing their accounts

  3. I got this message from Google AdSense yesterday,
    Your application status
    Thank you for your interest in AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program.
    And they never specified the reason, please what could be the reason?

    • Having a quick look at your site, our guess would be lack of content. Some of your sections don’t have many articles yet, possibly because you’re just starting out. Concentrate on growing the site and improving the content, and you’ll be able to run ads from other networks.

    • I got the same message from Adsense yesterday. No reason for rejection.

  4. If I suspend posting new stories on my blog, while awaiting Adsense approval, does that affect its chances of approval?

    • If you’re just starting out, then anything you can do to improve your chances will be welcome. The more articles the better in order for Google to be able to assess the site. If we assume that as many articles as possible gives you the best chance of approval, then having a few fewer articles will negatively affect your chances to an extent.

  5. Thanks for your article! You targeted a topic we have already considered a few times. Our result in the past was a “light” version from what you have suggested. But your proposed way is far more structured and therefore we will follow it the next time we touch that topic 🙂 Thanks again!

  6. I have build a site on weebly, And i have purchaced TLD on it. But still it is disapproved about 5 to 6 times during past year.

    • Unfortunately, as we explain in the article, there are a number of reasons why your AdSense wasn’t approved. Not enough content, non-unique content or a policy violation are the usual culprits. Keep working on your site to improve it as much as possible in order to provide benefit to users and advertisers. Best of luck!


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