Why Your AdSense Application Wasn’t Approved

Google adsense

A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first step towards getting accepted by Google is to plan very carefully.

Step 1: A Clear Plan

A website should be built with a goal and a purpose. Start preparing for Google AdSense approval by designing a clear site plan that includes:

  • Great content that’s useful and purposeful (like this blog post!)
  • All the standard site pages (About, Home, Info…)
  • A design that is simple and easy to navigate
  • Useful details that site visitors will want to know

Let’s jump into that site plan a bit more starting with your site content.

Step 2: Create Something Worth Reading

create useful content

Google’s original search goal was to provide Internet users with search hits that were useful and informative. As concepts like SEO grew, this quest became a lot harder. Google bots now have to find truly helpful or relevant websites that are full of more than just keyworded fluff. This means that you have to prove your worth by setting up a blog that stands out before you even consider applying for AdSense.

Related Read: Google’s Warning to Affiliate Publisher Sites

Basic blog rules:

  • Create at least 10 posts that are shareable and useful
  • Add images and other data that pertains to your topic
  • Make those posts 500 words or more (the new standard is slowly reaching the 2000 words)

If you aren’t the world’s best wordsmith, consider hiring a professional to create your posts for you.

Related Read: Google’s Warning to Affiliate Publisher Sites

While content is crucial, this is just the first step.

Step 3: It’s Design Time

Is your site easy to navigate? Does it have a clear purpose and provide users with clear details? Even though colors, fonts, and flashy designs can be fun to play with, simpler is much better when it comes to blog design. White space, basic font, and images that are well developed make the most sense to Google.

Step 4: Apply To Google AdSense

adsense getting started

Ready? Here’s the link to submit your AdSense application.

You will need to provide your name, address, and legitimate phone number (don’t use a number that doesn’t exist!). Your site has to be completely original, and that means that AdSense before has never accepted it, so keep this in mind. After 24-48 hours, you should get a response from Google. If your site follows all of the guidelines above, approval should be granted rather quickly. But, what if your site follows the steps listed above and you still weren’t approved?

Reasons why Google may have rejected your site

1.  No questionable content

What is questionable content? Anything that’s pornographic; promotes alcohol, tobacco, or firearms (or sells these items); any content that includes a lot of swear words. If you aren’t sure about your content, ask yourself this question: would your grandmother approve? If not, delete it!

Related Read: Top Google Content Policy Violations for Every Website Type

2. Plagiarism problems

Google has very strict rules when it comes to plagiarism. If there is any question as to whether or not you own any media on your site, give proper attribution if it’s fair use, and get permission if it isn’t fair use. Fair use usually means that you’re only quoting a minor part of the infringing content and linking back to it with proper attribution.

If you’re quoting an entire article, then that doesn’t count as fair use; it’s plagiarism.

This is true of images, too. If you’re using images you’ve found on Google Images without proper attribution or permission, then you’re plagiarizing that content, too. Google wants to avoid potential copyright issues and problems with their advertisers, so they’ve (rightfully) taken a hard line on plagiarized or copyrighted content.

Helpful note: if you’ve hired a blogger to create content for you and aren’t sure where that content came from, this could be an issue. Try editing your content (including images) and replacing it with words and photos that have been used fairly (see above).

Related Read: Avoid Google AdSense “Copyrighted Content” Rejections

3. You’re just a baby

Is your site less than three months old? Sorry! Google won’t take a chance on sites that are in the infant stage. If this is the case, you’ll have to sit back and wait. Why? Google is trying to keep spam sites from popping up overnight. If your site has been around for more than three months, there’s a good chance that you are in it for the long run – not just to make a few bucks.

Note: In India and Pakistan, you must wait six months instead of the usual three months before applying to AdSense.

Why Is Google So Tough?

AdSense tos

Some of Google’s AdSense rules may seem a bit like Google’s trying to nanny all their network sites into being PG and kid-friendly, but the purpose is to make advertisers feel safe spending money on Google’s ad network.

Just think about it: if Google allowed ads to run on sites with pornographic material on them, then family-conscious advertisers would feel concerned about the effect on their brand and move elsewhere. That’s not a good strategy for Google. While being rejected isn’t fun, you can usually clean up your site and gain approval – or, even better, make sure that your site complies with Google’s AdSense rules from the start.

If you have any questions about why you’ve been rejected, post questions in the comments or review Google AdSense’s Terms and Conditions. Need help taking your ad revenue to the next level? Sign up for a Starter account at MonetizeMore today!


 Related Reads:

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

Get our latest ad optimization tips delivered to your inbox

75 COMMENTS

  1. shahrooz

    I have build a site on weebly, And i have purchaced TLD on it. But still it is disapproved about 5 to 6 times during past year. I Dont know whats the issue, my site title is “paksights”

    Reply
    • Kean Graham

      Hi Sharooz,

      You can try to sign-up to Adx via this link: http://www.monetizemore.com/sign-up/ad-exchange/
      Our site screening team will get back to you with the results so you will know the possible reasons why Adsense/Adx rejected your application. Thank you.

      Reply
      • zamir malik

        Very informative article. thank you

        Reply
  2. TechBuzzNG

    Nice article, I can remember how easy it was to get Google Adsense account approved back in those days. The approval just keeps getting harder, current publishers really need to adhere strictly to Adsense policies to avoid losing their accounts

    Reply
  3. Victor chinemerem

    I got this message from Google AdSense yesterday,
    Your application status
    Thank you for your interest in AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program.
    And they never specified the reason, please what could be the reason?

    Reply
    • MonetizeMore

      Having a quick look at your site, our guess would be lack of content. Some of your sections don’t have many articles yet, possibly because you’re just starting out. Concentrate on growing the site and improving the content, and you’ll be able to run ads from other networks.

      Reply
    • Ibrahim Garba

      I got the same message from Adsense yesterday. No reason for rejection.

      Reply
    • Arwa

      I received the same reply….Can you please tell me what reasons you find behind?

      Reply
    • Okwunka Ifeanyi Justin

      I have received the same email from Google AdSense. Was yours eventually approved? How did you resolve it?

      Reply
  4. Rotimi Caleb

    If I suspend posting new stories on my blog, while awaiting Adsense approval, does that affect its chances of approval?

    Reply
    • MonetizeMore

      If you’re just starting out, then anything you can do to improve your chances will be welcome. The more articles the better in order for Google to be able to assess the site. If we assume that as many articles as possible gives you the best chance of approval, then having a few fewer articles will negatively affect your chances to an extent.

      Reply
  5. priya iiadm

    Thanks for your article! You targeted a topic we have already considered a few times. Our result in the past was a “light” version from what you have suggested. But your proposed way is far more structured and therefore we will follow it the next time we touch that topic 🙂 Thanks again!

    Reply
  6. Kashif khan

    I have build a site on weebly, And i have purchaced TLD on it. But still it is disapproved about 5 to 6 times during past year.

    Reply
    • MonetizeMore

      Unfortunately, as we explain in the article, there are a number of reasons why your AdSense wasn’t approved. Not enough content, non-unique content or a policy violation are the usual culprits. Keep working on your site to improve it as much as possible in order to provide benefit to users and advertisers. Best of luck!

      Reply
  7. fazy

    Hello my site also rejected can you tell me the reason and how can i fix? its tekspots.com

    Reply
    • MonetizeMore

      Keep going; site looks pretty good at first glance, it’s worth continuing to add content and making sure you’ve fully complied with all AdSense polices.

      Reply
      • Mujtaba Tahir

        Hey thanks for the article
        My site is more than 3 months old and got rejected 4th time. I am following all steps. If you could see it and maybe tell me why it happened i would be so grateful l.
        PS i am from Pakistan maybe that is the issue as it is only 4 months old but please check it if possible
        seekerbay.com

        Reply
        • MonetizeMore

          Adsense requires a 6 month minimum for sites from Pakistan. Keep working on the site and improving the quality of the articles, and apply after 6 months.

          Reply
  8. Saqib Irfan

    My website was denied a Google AdSense account.

    This was super helpful, I now have my work cut-out.

    Reply
  9. Simona

    Really helpful article! Once I got ads from google on my website when I first started, but back then I didn’t know that I should verify some code that they had sent to me by post; the letter got lost, and I still can’t find it nor can I change the address in AdSense so Google can send me a new letter. Anyway, I tried to change the address again, but now it says that they have a problem with my privacy policy – I changed it two times, and they keep saying there is a problem. Can you help me; I really don’t understand what’s the big deal with this privacy policy!

    Reply
  10. Muhammad Haseeb

    Glad to read this

    Reply
    • MonetizeMore

      Maybe just not enough content yet; keep going and try to make sure all your articles are unique and as well written as possible.

      Reply
  11. George K.

    A well-written article, that is for sure. But, I do want to know if Adsense will reject my request if I still have less than 10 articles. I am trying to update my new blog at least twice a week. That would be good to know.

    Reply
    • MonetizeMore

      It’s not possible to say for certain, but we’d say that normally it is quite a lot more than that. But quantity is not the only measure; make sure your articles are unique, original and useful.

      Reply
  12. Menina V.

    Hi there, great article! In your opinion, why is my website not getting approved?
    It’s all written in Portuguese….

    Reply
    • MonetizeMore

      Portuguese is a supported language; the most likely reason is not enough content, copied content or possibly too much coronavirus-related articles.

      Reply
  13. Jeanne

    Hi! I used to have a .blogspot site approved with Adsense back in 2017 but was reset for inactivity. I still use the same blogger account but with a purchased domain and re-applied for Adsense by adding the new URL. But despite re-application, it’s not approved due to “valuable inventory: no content”. What do you think is the reason for my site not being approved? Would appreciate any help. Thanks!

    Reply
    • MonetizeMore

      AdSense has basically got stricter over that time with the content that it believes will be valuable to or in demand for by advertisers. We would guess that it’s treated your recent application as a fresh one. Keep improving the site and hopefully you will get that approval back eventually.

      Reply
  14. Derek

    Hi, i have applied for Adsense with my site https://ethephzy.com for about 5 times now, and they keep telling me that they are not able to accept my application because of Covid-19 issues. Please, is this normal with other people applying at this time too.
    Or is there any problem wrong with the site. Someone should help me out please.
    I would be grateful.

    Reply
    • MonetizeMore

      Yes, we’ve heard delays associated with Covid-19 as well. Keep trying to add great content to your site and also check out our current list of AdSense alternatives here.

      Reply
  15. Eventmater

    this is a very good write up sir.. thanks for this piece of advise.

    Reply
  16. Fodhil

    Can any one help, I have this website https://howtotreatacidrefluxnews.com/. I have applied twice for adsense to get approved, 1st time failed due privacy policy, I reviewed and added term of service and privacy policy page, submitted for the second times and been failed due to “Valuable Inventory: Not enough content”, do you think this is due to no many contents on the site, can anyone advice what need to be done to get approved.

    The site has 9 original and copyrights articles, also I bought this domain in 2017, and submitted that time 5 or 6 articles, now I am trying to add some value and quality contents,

    Reply
    • MonetizeMore

      Site will probably need quite a few more high quality and original articles before there is a chance of approval. Keep improving it and good luck.

      Reply
  17. Koushik Biswas

    Great helpful content. My website is not approved too. Though I have just started like 1.5 months back. And, I am from India. So, should I wait for 6 months to pass by? Or after posting more good content I can resubmit again?

    https://yourstrulykoushik.com is my site.

    Please help me.

    Reply
    • MonetizeMore

      Yes, Indian sites need to be established for 6 months prior to AdSense approval being granted.

      Reply
  18. Annie

    Hello,
    I submitted my site a few weeks ago for AdSense approval but it is still under review. What do you think is the hold-up? My site is peaktoplate.com
    Thanks!

    Reply
    • MonetizeMore

      We can’t say for sure why an individual site was rejected, sometimes it’s just because Adsense has enough of that type of site. Keep working on the site content. Design looks great though!

      Reply
  19. Melissa Stephens

    Hi, thank you for the article its one of the most helpful ones ive found! I wondered if youd be able to advise on why you think my adsense application keeps getting rejected? The reason has been stated as “valuable inventory: no content” whereas I have quite a lot of content on my blog/website so wondered if youd be able to advise on what I could do to fix this issue? http://www.survivingnurse.co.uk is my website. thank you in advance!

    Reply
    • MonetizeMore

      We can’t say for sure, but Adsense only approves a small proportion of sites. Keep working on the site content and maybe you can get approved in the long term. Maybe think about a smaller homepage with headlines on so people can see more articles, and navigate them?

      Reply
  20. utbah

    Hi could you please help me out, this is the third time my application get rejected. Plz check my website and find out what the reason behind this that my application always get rejected. adsense send me mail but didn’t mention any particular reason, they said ” Thank you for your interest in AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program.” when I open my adsense account it’s showing that your website is violating our policy. I ain’t understood that how my website is violating adsense policy. Plz help me out. I hope you’ll definitely help me and reply back. THANK YOU.

    Reply
    • MonetizeMore

      We can’t say for sure, but Adsense only approves a small proportion of sites. Keep working on the site content and maybe you can get approved in the long term.

      Reply
  21. shailesh

    Hello, My site is Hindi. we provide the goverment schemes related posts to the usere in hindi content. I applied for three times for adsense. but my site is always rejected due to some issues and some time I get message your site is not meeting to our programme criteria. can you check and sugsest me what is wrong in my site.

    Reply
    • MonetizeMore

      We can’t say for sure, but usually it’s insufficient content, quality of content, site design or the subject matter is not in demand or useful to Adsense. Your site doesn’t appear to have much in the way of unique content.

      Reply
  22. Roario

    Hi,
    Please help me. this is the 5th time my application got rejected. My websites is full of novels and stories. Please guide me.

    Reply
    • MonetizeMore

      If the stories are all of different subjects it might be hard for Google to decide what ads to show. Keep working on growing the site while you wait, and investigate alternatives.

      Reply
  23. Kathleen Carr

    Hi, over the past couple of months I keep getting rejected for Adsense, (((Site down or unavailable. We suggest you check your application to see if there was a typo in the URL you submitted))). Is there a way of telling the exact problem for this. I have tweaked different things and had my server do bits but to no avail. My website http://www.spotthepimple.com isn’t new as I have had the site for many years and AdSense too, but due to a spinal injury that left me disabled, I put everything on hold, but, now trying to get it back up and running. I haven’t a clue where I am going wrong, can you advise.

    Reply
    • MonetizeMore

      Might be that the account went dormant while you were not monetizing the site, meaning it has to go through approval again. Just because a site got authorised in the past, doesn’t mean it will get authorised again. We can only suggest improving the site as much as possible.

      Reply
  24. prem jatol

    please help me for solve this google AdSense problem “Your blog isn’t ready to show ads and needs attention”

    Reply
    • MonetizeMore

      Likely needs more content in terms of quality and/or quantity. Adsense is extremely selective about approvals currently.

      Reply
  25. Maggie

    Hi everyone! My website was rejected for Google Adsense and I was wondering if anyone could take a look a let me know what you think needs to be changed? Nothing was specifically mentioned so I’m not exactly sure where to start. Thanks! mileswithmaggie.com

    Reply
    • MonetizeMore

      Adsense is not approving that many sites at the moment, as far as we can tell. I think in your case that site doesn’t yet have enough content, so keep going and try again in a few months time.

      Reply
  26. Aileen

    Hi, My website is http://www.notesfromourcorner.com. I applied for Google AdSense last year and got rejected over
    Valuable inventory: Scraped content.

    I’m not sure what “scraped content” means, but all of my blog posts have been written by myself only, and I have never copied any posts from any websites.

    I have, on occasion, used some photos from various sites (ie. IMDB, CNN) but I do provide an attribute link back to the original site. Does that count as “copyright violations?” or “scraped content?

    Also, I have a couple of youtube videos that I have embedded into the site, ie. a trailer for a movie. I assume that these are “fair Use” as their setting on youtube allows them to be embedded.

    Reply
    • MonetizeMore

      Use of photos and videos on your site must have permission from the copyright owner. Something like a movie trailer might well be fine.

      The valuable inventory error though normally means that there isn’t enough of it on your site yet for Google to show ads there. Keep working on improving the site and perhaps try again next year.

      Reply
    • Franck

      Hi , I applied for Google AdSense since 1 and a half month and upto today I have still got no response , they didn’t say anything since I applied for AdSense till today , all am getting from them is ” We are working on setting you up it may taks several hours and upto 2 weeks ” but has last for one and a half month already and I have still get no response , please what may be the problem ? Is it that my blog is not eligible or how ? If yes why did they not just said am not eligible for AdSense ? , Please what should I do ?

      Reply
      • MonetizeMore

        Adsense applications are very slow at the moment with the holiday period approaching and the impacts of the pandemic. Hopefully you’ll get some news soon.

        Reply
  27. robin

    Hi, there i also have issues getting approved on adsense. What do you think i should work on?

    Reply
    • MonetizeMore

      Quantity of quality of articles, layout, site navigation, design. The bar is quite high now for Adsense approval so anything you can do will help your chances.

      Reply
  28. shivam

    You tried to help everyone, don’t disappoint me. I have tried 4-5 times and they didn’t approve my site, my website is more than 7 months old and has 33+ articles, please help me to find the exact solution. URL is hopesmate.com

    Reply
    • MonetizeMore

      We can’t comment on the rejection reasons for individual sites, as it’s impossible to say. Keep working on the site and try to add value.

      Reply
  29. emily

    hello, i applied for google adsense back in september, ´but i inserted the wrong county. But I did get an approval! then i deleted my account and tried to set it up again, with a new email address but the same URL. However since then i have always been denied. I dont know why? Who can fix this? Can one pay a professional? Do you think it has to do with my affiliate ads on my site?
    thanks for your help

    Reply
    • MonetizeMore

      Getting an approval at one time doesn’t guarantee you’ll always get that approval. It won’t have anything to do with affiliate ads.

      Reply
  30. Bishwasbh

    How to solve content policies warning in Google Adsense?
    1. Do keyword research for low competition keywords with high search volume
    2. Write at least 17 articles on those keywords
    3. Do on page SEO of those articles
    4. Link you blog/website with webmaster ….

    Reply
  31. vishnu gopal

    my website is growthswagger.com and it get rejected AdSense says that my website does not meet their program criteria. Please could you review my site and tell me the exact reason of rejection

    Reply
    • MonetizeMore

      We can’t give reasons on specific cases. Adsense is very selective when it comes to approvals.

      Reply
  32. Japheth

    My site is over one year now and still hasn’t been approved after like 4 attempts. I will try to consistently write long-form informative and reapply again. thanks for the informative post Kean.

    Reply
    • MonetizeMore

      Best of luck, keep trying, and see if any of our alternatives work for you in the meantime.

      Reply
  33. Minal

    I have got this message. Thank you for your interest in AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program.
    Our AdSense program policies are designed to ensure the effectiveness of Google ads for our publishers as well as for our advertisers. We review all publishers and we reserve the right to decline any application. If you are able to make changes to meet our program criteria, you may reapply for AdSense in the future.
    Please note that we may not be able to respond to inquiries regarding the specific reasons for our decision. Thank you for your understanding.

    Reply
    • MonetizeMore

      Yes, that’s the standard message. Google doesn’t give a reason for rejection. Keep working on the site and reapply in the future, or check out some alternative ad networks (here’s our list of current favourites).

      Reply
      • portal pen

        thank you for important information.

        Reply
  34. Pranav Yanturu

    Hi there

    I have 50+ tools and 50 + description of the tools with around 35000 words in my website still got rejected

    Reply
    • MonetizeMore

      Quality is as important as quantity. This sort of content might not be attractive to advertisers.

      Reply
  35. MyShortTips

    My blog has been accepted today.. 🙂 , My Visitor is Low under 50, and that poin in this article, can help to make google adsense approve blog… We just need to wait 3-4week, build quality article ( i just create 20 post ), and make some authority page, like about, privacy police, and other..

    then I try to make beautiful website look like…

    Oh, I’m forgote.. and I’m not waiting for a few days for approve… When I send Review request… a few hour.. accepted… ^_^ (Important thing it’s don’t plagiarism)

    Thanks for That Tips Mr.Kean

    Reply
    • MonetizeMore

      That’s so good to hear. Yes, quality of site and content is extremely important. Well done!

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *