How many AdSense ads should you have per page?

How many AdSense ads should you have per page?

In the middle of Q3 2016, Google lifted its ads per page policy limit. Publishers used to be able to have only 3 ads per page. Now, they can have unlimited AdSense ads on a single page. However, the total number of AdSense ads or third-party ads (such as text, image, rich media, click to download, video, native, and other formats) must not exceed the content. Let’s take a closer look at this policy so that you can determine how many ads you should display for each page of your website.

New to AdSense? See how to make money with it here.

Old ad limit policy section

On each page AdSense publishers may place:

  1. Up to three AdSense for content units
  2. Up to three link units
  3. Up to two search boxes.

Publishers may not place more than one “large” ad unit per page. We define a “large” ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom-sized ad with comparable dimensions.”

New ad placement policy

Publishers can now place:

  1. More than three AdSense for content ad units on a given page.
  2. More than three Link ad units on a single page.
  3. More than one large ad unit per page.

Large ad units includes for example 300×600, 300×1050 and 970×250 formats, 750×200 and 580×400 regional formats.

While the limit has been removed, it is essential to maintain the quality of your site and balance between ads and content to achieve a good user experience. Publisher sites should be focused on content rather than ads. Content must be original and should add value. Otherwise, it will violate the Webmaster Quality Guidelines.

The layout of your pages and the length of your article will determine the number of ads to be displayed. Do not put more than 5 ads on pages with short content as this will result in a high bounce rate. Google may also disable ad serving on pages with low-quality content as explicitly mentioned in AdSense Valuable inventory policy.

It’s always a best practice to use a minimum number of ad units on a page and running them on the placements with high viewability. You may consider the following:

– On a desktop device, you can place a maximum of 4-5  ad units such as the header, sidebar top, in-content, a sidebar sticky, and a footer ad unit for a lengthy post like science/education and novel websites.

– For short content like entertainment/image and gaming websites, it is recommended to stick to 3-4 ad units utilizing the header sidebar and bottom placement.

– On a mobile device, you can only run one ad unit above the fold and  1-2 in-content units and an anchor. Always remember that with mobile implementation, you can’t place two or more AdSense ads that may appear on the screen at the same time.

You can check the links below for the best performing ad sizes:

https://support.google.com/adsense/answer/6002621?hl=en

https://support.google.com/adsense/answer/17955?hl=en

Conclusion

Flooding your page with ads will not help increase your ad revenue but most likely results in lower CPMs and CTRs. Advertisers will not invest in placements with poor viewability, either. It’s better to keep your ad inventory valuable and optimize your existing ad placements instead of introducing more ad units. This way, you can discover new best-performing ad formats and maximize your ad revenue through them. This is still the most effective way to increase your ad revenue.

Still not sure how many ads you should have per page on your website? Let our team of ad ops experts assist you in determining the optimal number of ads, the best-performing ad placements, optimize your ad revenue, and much more! Sign up for a Premium account at MonetizeMore today!


FAQ

How many AdSense ads can you have per page?

There is no limit to the number of AdSense ads you can show. However, be sure to focus on providing a good user experience and do not place more ads than content on a page. We offer some additional recommendations in our blog post.

Can you choose ads in AdSense?

Yes, you can. You can allow and block certain ads and choose specific ad types to display on your website in different ad locations.

Can I use AdSense with other ads?

Yes, you can run other ads with AdSense.

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

Get our latest ad optimization tips delivered to your inbox

Fill out my online form.

10 COMMENTS

  1. Lina

    In my opinion even google it selves put many ads as possible in websites when you activate the auto ads option

    Reply
  2. Adeeb Ahmad

    How many ads should I put per page?

    Presently I have two adsense ads and one ad of Adclerks per page. Does it comply with adsense policies?

    Reply
    • MonetizeMore

      Yes, it is compliant. We’d recommend signing up for Ad Manager (https://admanager.google.com) and running Adclerks and Adsense into the same ad units and letting them compete.

      Reply
  3. Michael

    Thanks for sharing. This is very helpful. I need answers this question – what are the effects (pros and cons) of few or too many ads on WordPress blog?

    This question lead me to your website, I’m in search for answers with respect to my website – htts://classbasic.com.

    Thanks, hope to hear from you soon.

    Reply
    • MonetizeMore

      Put simply, too few will mean you are not maximising your revenue. Too many will lead to poor load times, unsatisfactory user experience, high bounce rates and lower CPMs. Testing is key to finding the sweet spot for your site.

      Reply
  4. Unwana Akpan

    Thanks a million for the insight, I was using seven ad units per page, I guess I have to adjust.

    Reply
  5. Mohsin

    Thanks, I run more than 4 ads per page

    Reply
  6. Bangla Shiksha

    Thank You So Much. It’s very helpful for me.

    Reply
  7. Emirates Ids

    I placed ads in my 5 posts but in the next 25 posts when the ad text is pasted there is no ad. What i do

    Reply
    • MonetizeMore

      Sounds like an issue with the implementation. Try checking it with our free Chrome extension PubGuru Ad Inspector – see details here.

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *