Why are Blank Ads Appearing?

Blank AdSense ads typically appear on your website when you have incorrectly implemented your tags. However, if you’re certain you’ve correctly implemented your ad tags, the blank ads could be running because there aren’t any paying line items that meet your criteria.

The blank ad units show up when you’ve created new ad unit sizes but there aren’t any house line items that match your size. Every time a blank ad appears, though, you’re losing revenue. Making sure your ad units are always displaying ads is critical to your website’s revenue; don’t lose money through careless errors.

Related Read: DFP Cheat Sheet for Beginners: Creating Ad Units

Fortunately, this is a fairly easy problem to solve. Just book a run-of-network house line item for every single unit size. That way, whenever you run out of ad units that match one size, your ad unit will run to the next line item.

Related Read: DFP Cheat Sheet for Beginners: Targeting Line Items

If these troubleshooting tips don’t work, make sure that you have removed all inactive DFP ad tags, correctly set up all the line items that target the ad unit (including eligibility and targeting), and ensure that the ad units are live. You may have to wait up to 20 minutes after approving the line item.

Check out: More Reasons Why Blank Adsense Ads Appear

Make sure your ad units always display ads and avoid losing money by partnering with MonetizeMore today! Get started with your FREE consultation here.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

6 Comments

  1. i have been receiving blank ads since 24 hours ago, and i received this notification from google adsense ‘Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.’ and when i click on the action button, the site that was there already has an ad.txt and i dont know why they see the error. i hop this will fix it.

    Thanks a lot

    Reply
  2. AdSense ads for content suddenly stopped appearing on my bloggers’ blog for one month. There is no policy violation or any notification or mail regarding this issue. What can I do?

    Reply
    • There are several possible reasons for this, we’d probably need more information such as the site URL where ads should be appearing so we can test. You can also download our free tool for this, please see the YouTube tutorial here: https://www.youtube.com/watch?v=ODN2lhFne98 to download and install our free Chrome extension, PubGuru Ad Inspector. This tool will analyse the pages of your blog and let you know of any setup errors or changes that need to be made.

      Reply
  3. It’s just been two days since my ads have stopped showing. I have placed all the ads myself on my website. But any of the adesnse ads are not showing. Very often one ad is visible in the entire session, which other times not even that. And even that one ad, which i see has no impressions. What do i do? Help me fix it please.

    Reply
    • We’d recommend downloading PubGuru AdInspector from the Chrome store – see here for details of how to get this free tool we developed for people to analyse their sites: https://www.youtube.com/watch?v=ODN2lhFne98. With this tool you can analyse the site for any problems with your setup on page.

      The other possibilities are an error in setup – what status are your line items in? It’s also possible your AdSense account could have been suspended, if Google has picked up policy violations. Check your emails for any notifications Google may have sent.

      Reply
  4. thanks for info bro

    Reply

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