Threads: Meta’s Game-Changing Competitor to Twitter

Ad Industry News
Last updated: August 10, 2023 | by Aleesha Jacob

This post was most recently updated on August 10th, 2023

Did you get into Twitter’s newest competitor ‘Threads’ lately?

Seizing the opportunity amidst Twitter’s recent struggles, Meta has introduced its highly-anticipated rival, Threads. With the ability to offer users and marketers a fresh perspective, Threads has quickly become the talk of the town.

This blog post delves into Threads, exploring its significance for publishers. From its unique features to its implications for the industry, we unravel the story behind Meta’s latest creation. Join us as we uncover the exciting possibilities that Threads bring to the table, and discover what sets it apart in this ever-evolving social media landscape.

What is Threads?

Threads, the latest offering from Meta, is a user-friendly text-based conversation app that has garnered comparisons to Twitter due to its striking similarities. This app allows users to compose and share messages in real-time, fostering seamless interactions within its platform.

One notable distinction of Threads is its integration within Meta’s extensive ecosystem. This unique feature enables users to maintain their existing usernames and effortlessly follow the same accounts they engage with on Instagram. With over two billion users on Instagram, this integration simplifies the transition away from Twitter, making Threads an enticing alternative for publishers seeking new avenues for engagement.

The lawsuit with Twitter

In a recent turn of events, Elon Musk has threatened legal action against Threads. This development comes as Threads experienced an unprecedented record-breaking launch, captivating the attention of social media enthusiasts and industry insiders alike.

The specifics of Musk’s grievances against Threads are due to the app being a Twitter copycat. As the founder and owner of Twitter, Musk’s actions raise eyebrows and add fuel to the ongoing competition between the social media giants.

This development amplifies the intrigue surrounding Threads, as its rapid rise in popularity has clearly caught the attention of notable figures in the tech world. As the story unfolds, it remains to be seen how this legal threat will impact the trajectory of Threads and its position as a promising player in the social media landscape.

For further details on this matter, refer to the article here.

More on Threads

Threads allow users to share concise text updates in a centralized feed with a character limit of 500. The app balances brevity and expression, evoking the good ol’ days for those who recall Twitter’s original 140-character restriction. While it may not match the extensive length of an Instagram caption, which allows up to 2,200 characters, Threads wants it users to avoid beating around the bush and keep what they have to say to the point.

Furthermore, Threads foster user interaction through familiar engagement features such as likes, replies, and reposts. It enables every user to connect seamlessly with one another, amplifying the sense of community within the platform. Additionally, users can enrich their posts by incorporating multimedia elements. Whether it’s sharing links, photos, or videos of up to five minutes in duration, Threads empowers users to express themselves creatively and engage with content in diverse ways.

Moreover, users have noticed the app is way more engaging than Twitter. YouTubers like WhoseTheBoss have claimed to notice more engagement on their newly acquired 60K Threads audience than their Twitter, with millions of followers.

App Launch Timeline

Threads, initially scheduled to launch on July 6, surprised enthusiasts with its early debut on July 5 across the Apple App Store and Google Play Store. This unexpected release has generated substantial buzz, positioning Threads as one of the most highly anticipated launches of the year. The primary source of excitement stems from the underlying question: Can Meta effectively rival Twitter on its own battleground?

The sheer potential of Threads to render Twitter irrelevant for a significant portion of social media users adds to the intrigue surrounding its success. As the battle for supremacy unfolds, all eyes are on Threads to witness whether it can disrupt the status quo and reshape the social media landscape.

Wasn’t there something like Threads before?

The genesis of Threads can be traced back to October 2019, when Facebook (now Meta) introduced “Threads from Instagram,” a companion app designed to foster connections among Instagram users and their closest friends. Initially positioned as an alternative to Snapchat, both platforms sought to dominate photo-centric mobile messaging services.

Despite its promising inception, the first iteration of Threads failed to gain substantial traction, leading to its integration into the Instagram app. This transition resulted in the birth of the renowned “Close Friends” feature thriving within Instagram’s ecosystem.

Fast forward to May 2023, and the plot thickens. It appears that Meta repurposed the original Threads code to give birth to its text-based app, poised to rival Twitter. Leveraging the existing framework enabled Meta’s engineers to expedite the development process, swiftly bringing Threads to life.

This captivating evolution showcases Threads’ ability to adapt and transform, emerging as a powerful contender in the social media arena. As publishers, exploring the intriguing journey of Threads opens up new possibilities for engaging with audiences and leveraging Meta’s dynamic ecosystem.

Unlocking Opportunities for Publishers with Threads

As publishers, it’s crucial to keep a close eye on the potential impact of Threads, as it presents promising opportunities to enhance your digital strategy and engagement with audiences. While the specifics of monetization and advertising on the platform are yet to be revealed, considering Meta’s track record, it’s reasonable to expect ads on Threads shortly.

One key advantage for publishers lies in the seamless transition of ad budgets from other Meta-owned platforms. With Meta’s extensive reach through Instagram, brands likely already have established commercial advertising relationships, making Threads an attractive addition for their campaigns. The familiarity and existing infrastructure within the Meta ecosystem make it easier for publishers to tap into Threads as a new avenue for advertising, reaching a broader audience with minimal effort.

Integrating Threads into Meta’s ad manager as a new placement could simplify the process further. This means publishers can expect Threads to become an additional checkbox within the ad manager, allowing for streamlined campaign management akin to how Instagram expanded its advertising placements to include the Explore page.

By embracing Threads, publishers have the potential to extend their reach, capture the attention of a diverse user base, and optimize their ad strategies. As the platform matures and monetization opportunities unfold, publishers can leverage Threads to amplify brand visibility, engage with users in real-time conversations, and foster meaningful connections within Meta’s thriving ecosystem.

Meta’s Threads: Reinventing Advertising in Social Media – What Sets It Apart from Twitter

Threads: Meta's Game-Changing Competitor to Twitter MonitizeMore

When it comes to advertising, Twitter has faced criticism for handling adult content native ads, which have garnered a negative reception from users. In contrast, Threads, as a new player in the social media landscape, offers an opportunity for a fresh advertising approach.

While the specifics of ads on Threads have not been disclosed yet, it is worth considering Meta’s track record and the existing advertising relationships within its ecosystem. Meta, the parent company of Instagram, has a proven track record of providing advertisers with effective and engaging ad placements. This suggests that Threads may follow suit and introduce targeted and relevant ads that resonate with users and align with their interests.

Considering Meta’s emphasis on user experience and its focus on building meaningful connections, it is likely that Threads will prioritize ads that add value to the user’s experience rather than disrupt it. This approach can foster a positive reception from users and create an environment where ads seamlessly integrate with the content, enhancing rather than detracting from the overall user experience.

As publishers, it is important to keep an eye on the future developments of ads on Threads. By staying informed and adapting advertising strategies to the platform’s unique environment, publishers can leverage the potential of well-crafted, targeted ads that resonate with Threads’ user base, promoting engagement and driving meaningful interactions between brands and users.

When are the ads gonna pop up on Threads?

Meta’s Twitter rival, Threads, is set to make its debut without ads. The initial plan is to prioritize user acquisition and cultivate an organic experience before introducing advertisements. Although there hasn’t been official confirmation or denial about including ads on the platform, the seamless integration with Instagram offers an advantage for brands looking to transition their campaigns to Threads.

Despite the limited communication leading up to the launch, advertisers are quite hopeful about the potential for ads on Threads soon. This anticipation stems from Threads’ benefits, including a streamlined sign-up process, cool user interface through its direct linking to Instagram, and a refreshing absence of overwhelming suggested posts.

As the platform evolves, publishers and advertisers can look forward to leveraging Threads as an effective channel for reaching their target audience while enjoying a user-friendly environment that emphasizes meaningful engagement.


1-Ease and Familiarity to sign up.

2-Smooth transitions process with its direct linking to Instagram.

3-No ‘suggested posts’ bombardment yet.

Threads and User Data: Privacy Concerns and Decentralization

Simply put, Threads tracks user data, which has raised concerns among users and regulatory authorities. Meta, the parent company behind Threads, has a history of utilizing aggressive tracking methods, leading to scrutiny from regulators and criticism from users. However, Threads aims to address some of these issues by adopting a decentralized approach.

Most decentralized platforms prioritize user privacy by avoiding centralized servers to store user data. Instead, user data is locked across a network of computers, making it significantly more challenging for unauthorized access.

Despite these efforts, Threads still faces obstacles in gaining approval from the European Union (EU). While the app has been launched in the United States and the United Kingdom, the stricter regulations imposed by the EU’s General Data Protection Regulation (GDPR) have resulted in Threads not being available in the EU as of now.

As users and publishers engage with Threads, it becomes crucial to remain vigilant about data privacy and understand the platform’s data tracking and protection approach.

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