Use 320×100 Mobile Ads To Get Better CTRs

A lot of publishers are raving about the new mobile ad banner released by Adsense: the 320×100 Large Mobile Banner ad unit. If you manage your ad inventory via DFP, this size automatically appears in your list of ad sizes:

Related Read: Why You Should Choose the DFP Ad Server for your Website

ad size image

The 320×100 large banner mobile ad is a good fit for smartphones. Its size yields higher CTRs compared to the traditional 320×50. No need to worry about its large size causing mobile users to scroll through your site as Adsense offers responsive ad units. These ad units will adjust to your screen and website size.

The 320×100 ad unit has a good text fill, thus allowing for better CTRs.

ad example

Photo credit: onlinelearning.diabetessa.com.au

How does this impact publishers?

In a positive way! First, Google says this ad unit will get stronger performance at the end of the year. So if you’re seeing high CTRs by now, expect this to be better (or to continue, at least). This also offers more variety of content from advertisers – thus encouraging readers to stay on the viewable mobile page and interact with the ad. An additional/new ad unit allows for monetization opportunity and more ways to experiment optimization techniques.

Related Read: Ad Exchange New Policy: 5 Ad Units per Page for Desktop Sites

MonetizeMore optimizes the ad inventory of sites on all platform device: Mobile, Tablet, Desktop. If you need help in your mobile ad optimization strategy, contact us here. You may also sign-up for FREE to Ad Exchange – the best version of Adsense.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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3 COMMENTS

  1. ianevans

    I have the suggestion to add the 320×100 in my Adsense acct. I use DFP so I went there to create a new ad unit, but I don’t see the 320×100. I have the option of a 320×50 and a 300×100 but no 320×100. Is DFP currently not offering it?

    Reply
    • Kean

      DFP does support the 320×100 ad sizes. Usually it auto-populates but apparently not in your case. Simply type 320×100 in full when creating a new ad unit and it will populate as a custom size. Choose that and create the ad unit. Now you can target that 320×100 ad unit with your 320×100 AdSense line items.

      Reply
  2. waseem

    Thanks for your test, i will too soon test 350 x 100 ad size and check the performance…

    Reply

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