This post was most recently updated on September 19th, 2023
In today’s fast-paced AI world, publishers are continuously searching for the next best way to maximize their ad revenues. One effective strategy to achieve this is by optimizing the ad sizes they deploy. Among the various mobile ad formats available, the 320×100 banner stands out as a powerful tool to achieve better Click-Through Rates (CTRs).
The 320×100 ad size, sometimes represented as 320 * 100 or simply 320 x 100, is commonly referred to as the ‘large mobile banner‘. This format provides publishers with a larger canvas compared to the traditional 320×50 mobile leaderboard, giving advertisers more room to convey their message compellingly.
Let’s delve into why the 320×100 banner example stands as a promising format for publishers:
To truly appreciate the effectiveness of the 320×100 ad size, let’s compare it to the popular 970×90 ad size, often used for desktop layouts:
The 320×100 mobile ad banner is a powerful tool in a publisher’s arsenal. Its optimal size and flexibility offer a balance between visibility and user experience, making it a go-to choice for many publishers aiming for better CTRs. By understanding its advantages over other formats, like the 970×90 ad size, and implementing it effectively, publishers can unlock higher revenues and ensure satisfied advertisers.
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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