How to optimize your CMP for GDPR compliance and higher ad revenues!

How to optimize your CMP for GDPR compliance and higher ad revenues!

Every publisher is aware of GDPR, especially those operating in the EU or that have site visitors coming from the EU. Although there are many caveats to GDPR, as a publisher, you need consent from users to serve targeted advertising based on their user data.

EU users can either consent to publishers using their data to serve them targeted ads or choose not to consent. When this happens, ads would either not show for that user or a publisher can serve ads based on contextual data on the web page. The latter would result in much lower ad revenue.

The crux of the matter is that advertisers need cookie data to value users higher, serve targeted advertising and for publishers to earn more ad revenue.

The question remains: how do you figure out which country is consenting or not?

How do you compare ad revenue from non-EU countries to EU specific countries without breaking your back on countless hours of manual work?

How do you determine which countries to focus your time and effort on and to try to improve consent rates while still be GDPR compliant?

In this post, we’ll show you a solution to all your GDPR needs once and for all!

It can get complicated fast. That’s why MonetizeMore has our own PubGuru DataGuard solution. With a consent management widget and comprehensive reporting, we help publishers stay GDPR compliant and avoid any penalties. The last thing you want is to spend thousands of dollars on GDPR fines.

***Disclaimer: We are not lawyers nor have the qualifications to be lawyers. Therefore, none of the content in this article should be interpreted as legal advice. For any GDPR legal advice, please consult a qualified GDPR professional.***

What is PubGuru DataGuard and how does it work?

PubGuru DataGuard is MonetizeMore’s consent management platform (CMP). Our CMP helps you collect EU user data effectively in compliance with GDPR law to show targeted ads to users.

Users not located in EU/EEA countries will not get a consent pop-up. As an example, a Spanish speaking user with a Spanish browser language setting located in Latin America will not see the consent pop-up when visiting your site.

However, users located in EU/EEA countries will see the PubGuru DataGuard consent pop-up.

The pop-up discloses user data that will be used for customizing advertising based on interests. Since countless advertising partners are operating and it’s nearly impossible to know which vendors will load before they are loaded, we list all known major advertising partners.

This includes all those within our observed advertising ecosystems such as Google (AdSense, Ad Exchange, Google Ad Manager), MonetizeMore, header bidding adapters, DSPs, and more.

Take a look at a screenshot demo of the PubGuru DataGuard pop-up below:

pubGuru dataguard CMP

Since the topic of GDPR and consent management is very extensive, we’d like to refer you to our PubGuru DataGuard FAQ post. There we go into further detail surrounding the topic and answer any other questions you might have.

You can find the PubGuru Data Guard FAQ page here: https://www.monetizemore.com/blog/frequently-asked-questions-gdpr-and-eprivacy-directive/

Still not sure how to navigate user consent and if your current setup is GDPR compliant? Don’t take any further unnecessary risks! Let us help you set up a GDPR compliant consent management platform!  Sign up for PubGuru DataGuard now.

How to optimize your GDPR set up with the PubGuru GDPR Report

Once you’ve figured out consent management and you are running a GDPR compliant publisher business, it comes down to optimizing ad revenue.

How do you do it? Where would you even start?

When running PubGuru DataGuard and utilizing the PubGuru GDPR report, we’ll help you get the most ad revenue from your EU users!

Here’s a quick overview of the GDPR report:

GDPR report 1

The PubGuru GDPR report helps you segment EU ad revenue and compare it to non-EU ad revenue using a variety of metrics. That’s not all; you can also view data on the following:

  • Non-EU pageviews
  • EU pageviews
  • Users that previously consented
  • Users that were shown the consent pop-up that consented
  • Users that were shown the consent pop-up that did not consent
  • GDPR CTR%

Here’s a look at the rest of the report:

GDPR 2

You can switch between Pageviews and Sessions as well as highlight specific columns for better viewing. As with all our PubGuru Reports, the option to switch between different currencies and exporting data is available.

As you can see, with this report, you can track user consent rates easily without spending hours inputting data manually or creating your own technology for tracking.

With this information, publishers can determine CTR on their consent pop-ups and work towards improving their consent rates to serve more targeted ads to users.

Conclusion

You could be losing thousands of ad revenue on users not consenting for targeted ads on your sites. Even worse, you could be serving ads to users without consent and risk getting fined for not adhering to GDPR laws.

Are you ready to sort out all your GDPR problems once and for all? Start using PubGuru DataGuard to collect EU user consent data, stay compliant and safely monetize your EU audience. Sign up for PubGuru DataGuard today!

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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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