Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads.
In this article we’ll take a closer look at both AdSense and Ad Exchange and show you the differences between each one.
AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers all over the world. When website visitors click on or see AdSense ads on a publisher’s site, publishers get paid a portion of the ad cost paid by advertisers.
Publishers receive 68% of the ad cost paid by advertisers in ad revenue. AdSense is great for small to medium-sized publishers.
We’ve written extensively on how to get an AdSense account here. However, you need to adhere to the following before you can sign up:
-Be 18 years old.
-Have an active Gmail account that’s not linked to an AdSense account.
-Have a website that meets all of Google’s terms of service.
Furthermore, we recommend that your website be at least 3 months old, have 30 or more unique articles on it, and is already generating traffic. If you adhere to these guidelines, go here and follow the sign up process.
Google Ad Exchange, also known as AdX, is Google’s ad exchange where they connect multiple ad networks and DSPs with publisher ad inventory. AdX is also part of Google Ad Manager. It allows publishers to gain access to international brands, premium advertisers, which results in higher ad rates. Not all publishers get accepted or even invited to Google Ad Exchange. It’s best suited for medium to large sized publishers.
Ad Exchange is also great for sophisticated publishers looking for more control over their ad inventory. You’ll get access to advanced targeting features, better ad optimization tools, faster payments, better reporting, and much more!
Signing up for AdX can be great for your business as you’ll get access to premium advertiser demand as well as all AdSense demand. To join AdX, you’ll need to either be invited by Google or sign up via a partner such as MonetizeMore.
Most publishers struggle to get in on their own and work through us to gain access to the premium demand AdX gives. Only publishers with 100 million pageviews tend to receive invites.
Are you ready to join AdX and get access to premium advertiser demand and advanced features? Sign up to MonetizeMore today!
Don’t know where to start when it comes to optimizing your ads? It can be a difficult and time consuming process. If that’s you, we’ve got the perfect solution! We’ve created an online course called PubGuru University.
At PubGuru University, we teach publishers how to master their ad inventory and get the most ad revenue from their traffic. We’ve got courses on AdSense, Ad Exchange, Google Ad Manager, and even an advanced ad optimization course. You’ll learn the same techniques we use to optimize our publisher partner ad inventory using over the shoulder video lessons.
Want to stop wasting time and learn the exact techniques you need to optimize your ad revenue? Enroll in PubGuru University today!
Here’s the course that 300+ pubs used to scale their ad revenue.