This post was most recently updated on September 26th, 2019
Who doesn’t love the Performance Reports in Ad Exchange? I think it does provide all information that I need at a glance but Google has announced another exciting news about their recent improved reporting segment in Ad Exchange: the new Ad Exchange Query Tool.
Related Read: DFP Cheat Sheet for Beginners: Creating Reports
Will this replace the performance reports, you say? Yes, it will. There is no definite date given yet but it will surely be happening really soon.
How is this different from the performance report that’s already inside AdExchange? Envision a more robust and flexible type of reporting right in your fingertips! Yes, you heard it right. This new query tool is not just a normal reporting interface but has new features that will give you more capability to customize reports according to your needs.
If you love pivot in Excel where you can customize the dimensions and metrics you want, then that is what to expect in this new Query Tool. The best part? You can save this customized setup as your default reporting convention. Imagine how much time this new tool can save you!
Here’s a list of important queries you might find useful – https://support.google.com/adxseller/answer/3306111?hl=en&ref_topic=4587966. MonetizeMore is an industry leader in ad monetization. We help publishers utilize the new AdExchange Query Tool for more convenient and accurate ad reporting.
Here’s the course that 300+ pubs used to scale their ad revenue.