What is invalid traffic analysis and how to do it?

What is invalid traffic analysis and how to do it?

If you’ve been having problems with invalid traffic on your website, your first thought might be to conduct an invalid traffic analysis. However, how would you go about doing it anyway?

You could use your Google Analytics data and look for outliers like traffic with extremely high bounce rates or low time spent on pages compared to average results. In AdSense, you could look at traffic reports and see if you have outliers that have extremely high CTR or Viewability rates that are very low.

That’s all good and well, but what do you do once you’ve finished your invalid traffic analysis? Do you even trust that your analysis was accurate? Can you do anything to prevent invalid traffic from striking again?

There are some things you can do, like blocking IP addresses, etc., to protect yourself. However, unless you’re an expert, some will always slip through the cracks.

We want to show you a better and more accurate way of doing invalid traffic analysis. This method we’ll show you requires minimum effort, is accurate, and most all protects you from invalid traffic.

So many tools out there are great at detecting invalid traffic or at least suspicious traffic, but they don’t protect you from it.

With Traffic Cop, we’ve got you covered! Traffic Cop uses sophisticated technology, including machine learning and fingerprinting algorithms, to analyze invalid traffic and protect you from it. That’s right! It detects invalid traffic, which we showcase in a report you can view 24/7. It also prevents invalid traffic from viewing and clicking your ads.

Never before has invalid traffic analysis been this simple. Take a look at an example report below:

Traffic Cop report

We show you the pageviews tracked daily, invalid traffic detected, ad impressions blocked, and more!

We’ve been able to give countless publishers piece of mind regarding invalid traffic risks concerning their business and dramatically decrease ad revenue clawbacks.

Are you tired of wasting time trying to figure out invalid traffic, analyzing it, and figure out how to prevent it? Stop wasting precious time and let MonetizeMore take care of it for you. Traffic Cop won the Google Innovation Of The Year award in 2020.

Sign up to Traffic today!

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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