MonetizeMore recently reached a significant milestone in ad tech innovation by winning the 2020 Google Publisher Innovation Award. We are proud to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our machine learning solution that helps publishers minimize ad fraud.
Traffic Cop is MonetizeMore’s proprietary Invalid Traffic Detection and Prevention software that uses advanced machine learning with fingerprinting algorithms to identify and block invalid traffic. As a result, publisher ad inventory stays safe from revenue losses that lead to irreparable damage to their ad accounts. Traffic Cop also provides actionable data to help publishers prevent invalid traffic and ad setup policy violations, so publishers don’t get blacklisted by advertisers.
Despite global challenges faced in 2020, MonetizeMore has been hard at work innovating and improving services for our publisher partners. The award follows a series of major achievements such as earning a spot on The Globe & Mail’s Canada’s Top Growing Companies with a three-year growth of 181%. MonetizeMore was also recently appointed as a Google Certified Publishing Partner in the North America region after exceeding rigorous policy standards and demonstrating expert knowledge of Google’s Publisher products while providing excellent service to the digital publishing community.
“When the biggest player in Ad Tech recognizes your work with such a significant award, it’s an amazing feeling. Advertising fraud is a scourge of the ad tech industry that takes major innovation to fight back and progress.
As the industry continues to evolve, so will ad fraud, which means that the battle is far from over. We’re proud that Traffic Cop is leading the fight against invalid traffic and other forms of ad fraud.
Traffic Cop gives publishers the peace of mind that they have the most innovative software available to keep their traffic high quality and revenues safe. All types of companies in the programmatic value chain can rejoice in that! ”- Kean Graham, CEO of MonetizeMore.
Need help protecting your ad revenue from invalid traffic and revenue clawbacks? Sign up for Traffic Cop today!