We are all aware that Google has their way of providing a wide range of reports consisting of industry trends performance metrics and benchmarks that…
Have you seen the latest version of Google Ad Exchange? It’s an awesome tool that allows publishers to manage their ad inventory with much flexibility…
Who doesn't love the Performance Reports in Ad Exchange? I think it does provide all information that I need at a glance but Google has…
Google Analytics is one (if not, the most) favorite tool of most web specialists because of its power to deliver data-driven insights and its high-level…
The Google Publisher Tag (GPT) is a new ad tag in DoubleClick for Publishers that offers various benefits and features. If you haven’t tried using…
Many publishers run an affiliate model to drive traffic. This affiliate model incentivizes affiliates via a revenue share of the traffic earned that the affiliate…
Dynamic allocation is one of the biggest reasons why some of the most optimized publishers use DFP. Dynamic allocation is the connection between DFP and…
If you can target specific ads to be displayed to certain users, you will be able to increase your monetization ability dramatically, as ad buyers…
Whenever you add a line item to Google Ad Exchange, the status typically takes 30 minutes to change from “Ready” to “Delivering” to indicate that…