How IEC Games, a Top Gaming Publisher Boosted Ad Revenue by 200%

This post was most recently updated on December 5th, 2024

About the Gaming App

IEC Games is an Australian-based publisher of hyper-casual mobile games. The company was founded in 2015 and has quickly become a leading publisher in the region. IEC Games has a portfolio of over 20 games, which have been downloaded over 100 million times.

This case study highlights how publishers can achieve substantial growth by focusing on maximizing eCPMs, diversifying demand, and prioritizing user experience.

Challenges Faced by IEC

Like many hyper-casual game publishers, IEC Games faced a number of challenges in monetizing its games. These challenges included:

• Lower ad quality: Advertisers were less willing to pay high prices for ad placements with high latency, as they knew their ads were not being seen by users. This was leading to lower eCPMs.
• Poor user experience: Slow-loading ads were frustrating users, leading them to abandon the page or even block ads altogether. This was negatively impacting the publisher’s website traffic and ad revenue.

Post Partnership with MonetizeMore

IEC Games partnered with MonetizeMore in May 2022 to address these challenges. MonetizeMore helped IEC Games with:

• Access to premium demand partners: MonetizeMore has partnerships with 30+ premium demand partners, which allowed IEC Games to increase its ad fill rates through Open Bidding.
• Optimization of ad units: MonetizeMore helped IEC Games to optimize its ad units to improve eCPMs and user experience. This included focusing on high-performing formats like rewarded video ads, banners, and interstitials.
• Implementation of Open Bidding: MonetizeMore implemented Open Bidding for IEC Games, which created competition among demand partners and drove up eCPMs.
• Ad Quality Control: MonetizeMore helped IEC Games implement strategies to improve ad quality and user experience by filtering out disruptive or inappropriate ads.

Results

As a result of partnering with MonetizeMore, IEC Games saw a significant increase in ad revenue and an improved user experience. Specifically, IEC Games achieved the following results:

• As a top-performing ad optimization partner for IEC Games, Monetizemore delivered exceptional results, including a 200% revenue growth on the inventory under management.
• Improved average eCPMs by 50%.
• Reduced ad latency by 20%.

Conclusion

The partnership between IEC Games and MonetizeMore demonstrates the power of a comprehensive approach to ad monetization in the hyper-casual gaming market. By leveraging MonetizeMore’s expertise in ad optimization, Open Bidding, and ad quality control, IEC Games was able to significantly boost its ad revenue by 200% and create a more enjoyable experience for its users.

Ready to unlock your hyper-casual game’s full revenue potential and elevate user experience? Discover how we can help you achieve similar success by getting started here.