One of the most important metrics to track is pageviews, which measures the number of times a page has been viewed by visitors. As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work.
In this article, we’ll explore the concept of pageviews in detail, along with tips on how to increase them and improve your website’s performance.
A simple definition for a page view can relate to a user viewing a web page. A user can also browse more than one page per website visit.
Google Analytics describes a pageview as the following:
“A view of a page on your site that is being tracked by the Analytics tracking code.” Also keep in mind, when a user visits more than one page, they are counted as additional pageviews.
Pageviews are a fundamental metric for website owners, advertisers, and publishers. Here are a few reasons why:
By monitoring pageviews and optimizing their website accordingly, website owners and publishers can improve their site’s success and achieve their goals.
Unique pageviews are slightly different from the normal pageviews. Google Analytics refers to them as “pageviews that are generated by the same user during the same session.” When a user visits a web page once or even multiple times during a specific session, it is counted as a unique pageview. From a Google Analytics point of view, a session usually relates to 24 hours.
Here’s an example to further illustrate the point: If a user visits page A, navigates to page B and then back to page A, each instance would be counted as a pageview. It would mean a total of 3 pageviews.
However, with unique pageviews, no matter how many times a user visits page A during a specific session, it will still be counted as 1 pageview. If the user were to follow the same pattern from page A to page B and then back to page A, it would mean a total of 2 unique page views.
Finding pageviews in Google Analytics is very simple. You’ll need to set your website up for Google analytics and ensure it tracks visitors correctly. Once you’ve done that, be sure to take a look at the video below for a quick demonstration.
Hits usually relate to file requests on a server. Although this is a good way to measure server traffic, it’s often inaccurate regarding website visitors and actual site usage. Here’s an example: when a user visits a page with one HTML text file and three images, it can result in 4 hits while it’s only one visitor generated those hits.
An impression is when a user views an ad on a page or when an ad is displayed on a webpage. Find out more about pageviews versus ad impressions here.
A visitor is a person that visits your website. Unique visitors usually are counted over a specific period or session and like unique pageviews can view a specific page many times over but still only be counted as one unique visitor.
Pageviews and sessions are two metrics used to measure website traffic and engagement, but they have distinct meanings. Here’s a breakdown of each metric:
While pageviews and sessions are related, they provide different insights into user behavior and website performance. Here are a few key differences:
To measure website performance effectively, it’s important to understand both pageviews and sessions and how they interact. For example, a high number of pageviews could indicate a popular website, but if those pageviews are from short sessions, it might suggest that users are not finding what they are looking for.
Conversely, a low number of pageviews could indicate a less popular website, but if those pageviews are from long sessions, it could suggest that users are highly engaged with the content. By looking at both metrics together, website owners can better understand their site’s performance and user behavior.
Within the range of publishers working with MonetizeMore, Google Analytics is the most popular choice of pageview and traffic tracking software. What’s great about Google Analytics is that it’s free and integrates with other Google products such as Google Ad Manager and many more.
Remember that the free version of Google Analytics has limitations such as 10 million hits per month per website property. If your website generates more than 10 million hits, you must upgrade to Analytics 360. For further information on account and SDK limits read all about it here.
However, that does not mean that it’s the only option. Other software you can try out includes Clicky and Matomo. Both these tools have free and paid versions and offer a slightly different experience than Google Analytics.
Getting more pageviews relates to increasing your website traffic. Although this might be a simple question to ask, many methods exist, each that would merit a blog post if not a course of its own.
Here’s a quick summary of methods for you to try out and do further research on:
Social traffic: This can include building a social media following on Twitter, Facebook, and Pinterest. Alternatively, post your latest articles in Facebook groups. You can even create videos on YouTube or build a YouTube channel.
Paid traffic: This can include buying traffic through sources such as Facebook, Twitter, Pinterest, LinkedIn, native advertising, media buys, and many more.
Organic traffic/SEO: SEO is also known as search engine optimization and relates to optimizing website content in such a way that search engines want it, ranking high for specific keywords and generating organic traffic.
Improve website content and design: High-quality, engaging content and a well-designed website can help keep users on your site longer and encourage them to view more pages. Some ways to optimize your content and design include:
Use analytics tools: Analytics tools such as Google Analytics can help you track and analyze your website’s pageviews and user behavior. By reviewing this data, you can identify areas for improvement and make data-driven decisions about how to optimize your website. Some metrics to track include:
Also, check out this list of 25 ways to increase website traffic from WordStream.
Pageviews play a critical role in the life of a successful online publisher. However, there are many more metrics to consider and understand such as those mentioned in our AdTech for dummies page where we define over 80 industry-related terms.
Do you have millions of pageviews but don’t know how to monetize them effectively? At MonetizeMore, we’re experts at monetization and ad optimization and can help you maximize your ad revenue! Sign up for a Starter account at MonetizeMore today!
It’s a view of a specific page on your site that is being tracked by the Google Analytics tracking code.
Go to Google Analytics > Behaviour > Overview
When a user visits a page during a session (24 hour period), it counts as one page view and then adds up the more they view it. However, no matter how many times a user visits a specific web page during a session (24 hour period), it will only count as a unique page view.
Meet Aleesha Jacob, the #1 B2B AdTech Content and SEO Marketer with over 7 years of experience in crafting data-driven content that fuels conversions for SAAS businesses. Having worked with SAAS companies and clients like BMW and Heineken, Aleesha brings a wealth of expertise. With her unmatched skills in creating compelling content, she helps businesses of all sizes drive more leads & maximize revenue.
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