What are pageviews?

AdTech Industry Definitions
Last updated: July 6, 2022 | by Kean Graham

This post was most recently updated on July 6th, 2022

In the world of online publishers, the number and quality of website visitors received are critical. Without website visitors, there can be no ad sales and no business. It makes understanding and optimizing metrics like pageviews all the more critical.

Since Google Analytics is one of the most popular website traffic tracking and analytical tools you’ll see it mentioned many times in this post. Let’s take a closer look at what pageviews are and how they work.

Pageviews definition

A simple definition for a page view can relate to a user viewing a web page. A user can also browse more than one page per website visit.

Google Analytics describes a pageview as the following:

“A view of a page on your site that is being tracked by the Analytics tracking code.” Also keep in mind, when a user visits more than one page, they are counted as additional pageviews.

What are unique pageviews?

Unique pageviews are slightly different from the normal pageviews. Google Analytics refers to them as “pageviews that are generated by the same user during the same session.” When a user visits a web page once or even multiple times during a specific session, it is counted as a unique pageview. From a Google Analytics point of view, a session usually relates to 24 hours.

Here’s an example to further illustrate the point: If a user visits page A, navigates to page B and then back to page A, each instance would be counted as a pageview. It would mean a total of 3 pageviews.

However, with unique pageviews, no matter how many times a user visits page A during a specific session, it will still be counted as 1 pageview. If the user were to follow the same pattern from page A to page B and then back to page A, it would mean a total of 2 unique page views.

How to see pageviews in Google Analytics

Finding pageviews in Google Analytics is very simple. You’ll need to have your website set up for Google analytics and make sure that it is tracking visitors correctly. Once you’ve done that, be sure to take a look at the video below for a quick demonstration.

What are hits, visitors, and impressions then?

Hits usually relate to file requests on a server. Although this is a good way to measure server traffic, it’s often not very accurate regarding website visitors and actual site usage. Here’s an example: when a user visits a page with one HTML text file and three images it can result in 4 hits while it’s only one visitor that generated those hits.

An impression is when a user views an ad on a page or when an ad is displayed on a webpage. Find out more about pageviews versus ad impressions here.

A visitor is a person that visits your website. Unique visitors usually are counted over a specific period or session and like unique pageviews can view a specific page many times over but still only be counted as one unique visitor.

Best pageview tracking software and counters

Within the range of publishers working with MonetizeMore, Google Analytics is the most popular choice of pageview and traffic tracking software. What’s great about Google Analytics is that it’s free and integrates with other Google products such as Google Ad Manager and many more.

Keep in mind that the free version of Google Analytics comes with some limitations such as 10 million hits per month per website property. If your website generates more than 10 million hits, you’ll need to upgrade to Analytics 360. For further information on account and SDK limits read all about it here.

However, that does not mean that it’s the only option. Other software you can try out includes Clicky and Piwik (now known as Matomo). Both these tools have free and paid versions and offer a slightly different experience compared to Google Analytics.

How to get more pageviews?

Getting more pageviews relates to increasing your website traffic. Although this might be a simple question to ask, many methods exist, each that would merit a blog post if not a course of its own.

Here’s a quick summary of methods for you to try out and do further research on:

Social traffic: This can include building a social media following on Twitter, Facebook, and Pinterest. Alternatively, post your latest articles in Facebook groups. You can even create videos on YouTube or build a YouTube channel.

Here are more tips and examples for driving social media traffic.

Paid traffic: This can include buying traffic through sources such as Facebook, Twitter, Pinterest, LinkedIn, native advertising, media buys, and many more.

Here are 5 paid traffic sources to take a look at.

Organic traffic/SEO: SEO is also known as search engine optimization and relates to optimizing website content in such a way that search engines want it, ranking high for specific keywords and generating organic traffic.

Here’s a beginners guide to SEO.

Also, check out this list of 25 ways to increase website traffic from WordStream.


Pageviews play a critical role in the life of a successful online publisher. However, there are many more metrics to consider and understand such as those mentioned in our AdTech for dummies page where we define over 80 industry related terms.

Do you have millions of pageviews but don’t know how to monetize them effectively? At MonetizeMore we’re experts at monetization and ad optimization and can help you maximize your ad revenue! Sign up for a Starter account at MonetizeMore today!


What are pageviews in Google Analytics?

It’s a view of a specific page on your site that is being tracked by the Google Analytics tracking code.

How do I find unique pageviews in Google Analytics?

Go to Google Analytics > Behaviour > Overview

What is the difference between pageviews and unique pageviews?

When a user visits a page during a session (24 hour period), it counts as one page view and then adds up the more they view it. However, no matter how many times a user visits a specific web page during a session (24 hour period), it will only count as a unique page view.

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