AdSense recently released an update on vignette ads. After 3 November 2020, vignette ads will start appearing on wider screens such as desktop devices. The reason being that tests show they perform well for publishers on wider screens.
That’s great, you might be thinking, but what are vignette ads anyway? Vignette ads are full-screen ads that appear on mobile devices between page loads that users can skip with a button click. In other words, when the user decides to leave the page and go to another page, the ad is shown.
Google AdSense limits the number of vignette ads shown to users to maintain a good user experience and not be intrusive with the ad experience.
Here’s an example of such an ad below:
Source: https://youtu.be/ueQczl94GuI
Vignette ads are part of the ads available for Adsense Auto Ads. AdSense Auto Ads uses machine learning to automatically inject ads into different sections of a site, depending on which ads and ad locations are most likely to perform best.
We’ve created a guide on how to set up AdSense Auto Ads over here.
As you can see from the Auto Ads settings below, Vignette ads are just one of the many ad types you can select. Others include text, display, in-feed, in-article, matched content, and anchor ads.
When running Auto Ads, it’s best to test multiple ad types to figure out which perform the best on your site.
It is possible not to show vignette ads to desktop users if you think it won’t fit your audience or might cause issues with user experience. To do this, go to:
AdSense dashboard > Auto ads settings > turn off “Wide Screen”.
This will stop vignette ads from appearing on screens wider than 1000 pixels.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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