These days it’s very common to see phrases such as ‘You may also like’, ‘More stories from the Web’, ‘Stories you may like’ accompanied by three to six recommended links. These links include related articles, videos, or even slideshows that are usually located at the bottom of the page or immediately after the article you are reading.
They are usually labeled as Sponsored Stories or Sponsored links. Though they’re ads, they’re camouflaged to appear as though they’re not. The digital advertising industry calls these Native Ads. One of our featured ad networks specializes in these ads which have proven to boost revenues for our clients.
Taboola is a high-tech digital advertising company that was founded by Adam Singolda back in 2007 in Tel Aviv, Israel. They are currently headquartered in New York and their platform is reaching 400M unique visitors. They are considered the world’s leading content discovery platform.
Though being compared most of the time to their rival, Outbrain, Taboola distinguishes itself by giving an option to users to offer feedback on what recommendations they do and don’t like. Their goal is to introduce content to users that they didn’t realize they were looking for. In a certain regard, they serve as an alternative to Google search.
With this Taboola review, I’d like to point out that one of their unique offerings is its widgets. Some consider these ads annoying, but their CEO, Adam Singolda joked in their defense in an interview with BBC: “The problem is that for everyone who hates one piece of content, many others love it, and click on it,” he said. “So we register it as a popular story and leave it up, so more people can see it. If no-one clicked on it or tweeted about it, then we would remove it.”
Despite a negative reputation in the past, Taboola is fine-tuning its algorithms to be able to offer the most relevant web content through their sponsored links.
They also provide a granular reporting interface where publishers can track reports by placement, site, country, and platform. Taboola is hands-on and assigns a dedicated representative to help out and make sure you’re maximizing its benefits.
For publishers, Taboola’s native ads provide a valuable alternative to complement your existing display ads. If you’d like to contact Taboola visit this link: http://www.taboola.com/contact
Some of Taboola’s partners are as follows: BBC, USA Today, The Huffington Post, the Boston Globe, Time.com, USAToday, NYTimes, TMZ, The-Hollywood-Reporter, Politico.com, CafeMom, Billboard.com, Fox Television, Weather.com, Examiner, and much more.
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