This post was most recently updated on September 15th, 2021
Visiting a website and taking most of your time to go to its pages is really frustrating. Mostly we end up leaving the website and not returning back. Currently, most search engines factor page load time on their ranking algorithms. Bottom line is a faster loading page results to better ranking. Optimizing ads and page loading time equates to longer and consequent user engagement, which in turn will generate more ad revenue.
Here are some ways that could help you optimize ad and page loading time:
The recommended number of ads per page is 4-5. The more ads are you display, the longer it will take to load. Just enough ads are needed to maximize your ad revenue but not too many as it might degrade your users’ experience. Analyze each ad per page on which one performs well. Remove those that are not doing well to help increase pages’ load speed.
Advantage of using asynchronous ad code is that it allows ads to load separately from the rest of your site. If there is an issue with an ad unit loading slowly it won’t affect the rest of the site. This is crucial to keeping ad and page loading time low.
Many keep their ad networks optimized and running fast but not all. This could reduce your user’s site experience and ad revenue.
Internet congestion between your site and an ad network which happens occasionally can cause timeouts and slow ad serving. It’s best to stop running them or limit their use as much as possible once you identify the ad network that causes slow page loads.
As much as possible, it’s best to keep file sizes below 600kb. You can use the image editor to resize images or converting an optimized format such as JPEG. You might want to install a plugin that will automatically resize images. The bottom line on this is, the smaller the file size, the faster it loads.
When designing a page, always keep in mind how fast it will load. The faster it loads the better chance of getting more ad impressions and clicks.
You can use Google Pagespeed Tools to find out which elements are slowing down your website and how you can fix them.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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