This post was most recently updated on September 12th, 2023
You’re probably familiar with AdMob Bidding since it’s not a new concept but we are now seeing it move to a new level. This progress occurs in the adoption cycle of many technologies. So, let’s take one of the biggest technological changes in modern times.
Today, AdMob bidding is at this point where we are seeing now this combination of speed, simplicity, and scale.
More and more publishers have been adopting it and gaining significant returns in the process.
In this blog post, we discuss how AdMob Bidding can maximize your ad revenue with better speed, scale, and simplicity.
Your app’s current monetization setup may look like this:
Mediation technology was developed as a solution to manage multiple ad sources. Traditional mediation uses historical data to prioritize networks and call them one at a time.
While many publishers have adopted mediation over the years, here are some of the top pain points with current mediation solutions:
This is the reason why the traditional waterfall model is outdated to help you maximize the value of every impression with Google’s in-app bidding solution, AdMob bidding.
Publishers are also able to set up the AdMob bidding auction alongside the mediation waterfall model. AdMob bidding calls all participating networks simultaneously, enabling them to compete equally in a single, unified auction.
For any given impression, the winner is always the highest-paying advertiser since all networks get equal priority (including Google). The benefits go beyond higher ECPMs. You’ll be able to integrate and manage fewer SDKs.
You’ll only need to do the setup once and the platform will do the heavy lifting to free up time and resources to focus on building great apps. You’ll also be able to manage reporting in a single interface and have centralized payment.
For instance: After switching from waterfall mediation to AdMob bidding, Spearmint Games boost ARPDAU by 51%.
Once you have picked your format and ad units in place you must be thinking about how can you ensure that you are consistently getting the highest value for each impression?
With AdMob bidding, top networks globally bid in real-time for your ad unit. The most popular ad sources compete with the AdMob network in real-time.
AdMob bidding lets all participating ad networks bid on each impression in real-time. The 20 ad-buying partners to all AdMob bidding publishers are as follows:
AdMob bidding is also the place where the most popular third-party demand sources can compete with the AdMob network in real-time to maximize the value of each impression from your ads.
Scale is at the heart of the increased performance rates that publishers have seen. For instance: Mobirix in Korea saw a 13-30% revenue increase across all apps after integrating more demand sources with AdMob bidding.
In a nutshell, you get higher revenue by linking more ad networks. Through AdMob bidding, we can earn higher revenue for each ad since the biggest ad networks like the Audience Network by Facebook, Magnite, etc compete in real-time per exposure.
AdMob bidding not only drives higher revenue but will also decrease the time you need to spend managing your monetization solutions.
You get access to buyers that don’t require you to implement their SDK to add them to AdMob bidding.
You can access demand from participating ad partners without adding new SDKs to your app. All you need is the Google Mobile Ads (GMA) SDK.
AdMob bidding simplifies payment as well. You receive consolidated payouts from multiple partners and you will also be able to see the performance of all networks in one centralized dashboard instead of having to search for data across multiple dashboards.
With Click to Accept, the main aim is to reduce the workload for publishers to configure bidding with the various demand sources available.
Now, for all participating demand sources, you can easily review and sign a digital contract without needing to contact the ad sources.
Additionally, you’ll also improve the user experience of mediation in two ways:
For example, you could test if AdMob bidding will actually help you earn more compared to waterfall mediation.
We’ve already seen the benefits of AdMob bidding for apps and now you know how to maximize ad revenue with AdMob bidding.
Also, if you want higher revenue per ad impression with less work on your end, then linking multiple networks together through the power of AdMob bids may be what you need!
You could test if AdMob bidding will actually help you earn more compared to waterfall mediation and find out quickly whether or not this product is right for you.
Still, struggling or behind your competitors?
Now more than ever, the time is right.
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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