Explore video content with Google Ad Manager 360

DoubleClick For Publishers / Google Ad Manager Policy, News & Updates
September 4, 2020 | by Kean Graham
Explore video content with Google Ad Manager 360

On 24 August, Google released a new and improved way for publishers to view their video content consumption through Google Ad Manager 360.

Content Explorer Beta is a tool available to Google Ad Manager 360 video publishers that use content ingestion and first-party audience segments. If you are a GAM 360 publisher and want access to this feature, contact your account manager or reach out to MonetizeMore.

content explorer

Source: https://support.google.com/admanager/answer/179039?hl=en

The Content Explorer provides publishers with a visual demonstration of video content viewed by users. Information is grouped according to relevant data such as metadata and content bundles. With this tool, publishers can explore their data and present it to advertisers to reach targeted audiences easier.

Publishers can gain quick data insights on top video content. With the Content Explorer, it’s easy to see the top performing video content, devices most frequently used by users, the connection between content types and audience segments, or simply discover inventory left to sell.

You can see a demonstration of video content insights available here: https://support.google.com/admanager/answer/9794567.

How to access the Content Explorer

Accessing the Content Explorer is very easy:

Go to Google Ad Manager > Video > Content Explorer

For more information on how to use the Content Explorer in Google Ad Manager 360 see this support article: https://support.google.com/admanager/answer/9794386?hl=en&ref_topic=9787633

Additional features

Google also announced additional features for the Content Explorer that will be released in the coming months. These features include content-level graphs and insights which will help publishers understand aggregated sets of data such as content associated with key-values. Also, publishers will be able to see their content broken down according to Google audience demographic data.

Conclusion

Are you ready to make the jump to Google Ad Manager 360, but you’re not sure whether it’s a good fit or not? We’re here to guide you through the process! Here at MonetizeMore, we’re experienced in both GAM Small Business and GAM 360. Contact our support team here for more information.

"NET RPM increased 61.3% compared to our yearly average before working with MonetizeMore, and NET Revenues increased 54.8%. There is no doubt that turning over the day-to-day management of our ad inventory to MonetizeMore's team of experts has been the right move for our business."

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

leaderboard-ads
AdTech Industry Definitions
February 29, 2024

What is a Leaderboard ad? How does it bring more revenue?

Read More
ad-blocker-monetize
Ad Blocking
February 28, 2024

Ad Blocker Monetization: How publishers can still make money

Read More
ad block
Ad Blocking
February 28, 2024

How Google Chrome Plans To Evolve And Overcome Ad Blocking Copy

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now