Advanced Ads is a WordPress plugin widely used by thousands of publishers around the world to manage and optimize their ads. It comes with many intelligent features and tools to empower publishers in building and maintaining a strong monetization strategy while being compliant with policies.
The workflow is very intuitive and there’s no second-guessing. Let’s breakdown some of our favorite add-ons:
Connecting GAM directly with Advanced Ads allows you to seamlessly set up ad placements and push them live with only a few clicks. It makes the job a lot easier and you can start making money right away. Here’s how:
When users click on your ads too often without conversion, Google might detect that as invalid activity and could raise a flag to Ad Networks and ultimately result in getting your site banned. Advanced Ads got you covered. Here’s how to enable it:
Step 1: Click on the Advanced Ads menu
Step 2: Click on Settings
Step 3: Go to the “Pro” tab
Step 4: Tick “Activate click fraud protection module”
Step 5: Setup the maximum number of clicks you can allow for each ad within a specific number of hours, and how many days you’d like to hide the ad from this user.
If you want this feature enabled only for specific ad units, follow these steps:
Step 1: Go to Advanced Ads > Ads
Step 2: Open the ad you’d like to set up this feature for
Step 3: Scroll down to Visitor Conditions and select ‘Max. Ad Clicks’
Step 4: Click ‘add’
Step 5: Set the limit on how many clicks you would allow and for how many hours
Step 6: Scroll up, click ‘Update’
Anchor or sticky ads tend to perform well as it stays visible on the screen as the user scrolls up or down. Using Advanced Ads, there’s no need to worry about tweaking the code or changing your site layout.
Size Mapping is a feature in Google Ad Manager that ensures only appropriate ad sizes are served based on the device’s screen size the user is on. If you watched our tutorial on how this is configured in GAM, you’ll see how it’s a “little” complicated with many steps and preparation involved.
Unlike Adsense responsive ad, GAM requires you to define your own rules in terms of browser size and corresponding eligible ad sizes to serve. Here’s how to set up Size Mapping using Advanced Ads plugin:
This feature enables an ad to float on-screen with a visible X button so users can easily exit or close the ad when they decide to. When running this ad format, we’d highly recommend adding a frequency cap in the GAM line items targeting it, so it doesn’t keep showing up in every page load.
Here’s how it works:
If you are obsessed with data (well, you should!), this add-on is your absolute best buddy. It lets you track the activity of your ads and provides statistics on clicks and impressions to guide your ad optimization decisions.
This add-on allows you to specify the country/state/region/city in which your ads are eligible to serve. You can also decide to exclude ads from certain locations. It becomes very useful especially if you have campaigns with specific geo-targeting criteria and make them more relevant to users, ultimately increasing performance.
Here’s the course that 300+ pubs used to scale their ad revenue.