Should you use free invalid traffic monitoring tools?

Should you use free invalid traffic monitoring tools?

Invalid traffic remains a pain and one with serious consequences for many publishers. If you’re trying to save money, your next thought might be that you need to find a free invalid traffic monitoring tool as soon as possible so that you can get a handle on the issue. In this article, I’d like to make the case stating that’s the wrong mindset and show you how to approach invalid traffic instead.

The internet is full of free, open-source software and tools. You might just as well find a free invalid traffic monitoring tool that shows you how many potential bots or other types of invalid traffic are visiting your website. If you don’t use display ads to monetize your traffic, then that might be all you need.

However, if you monetize your site with AdSense ads or any other ad network, you’re in trouble. Even if you can find a free tool that accurately monitors your traffic for invalid traffic, what then? You discover you have invalid traffic problems, and then what? Does that tool also protect your website from it? Do you know what to do after that?

In some cases, you might already be in trouble at the point of discovering the tool, and you could be on the brink of facing account closure from ad networks such as AdSense who are very strict when it comes to traffic quality.

The point is, you need more than just a monitoring tool. You need something that can detect and prevent invalid traffic from clicking and seeing your ads simultaneously. That’s how you protect your business from revenue clawbacks and losing your ad accounts.

Traffic Cop does all that for you! With a minimal set up you’ll get access to our platform, where you’ll be able to see invalid traffic detected daily and how the tool blocked it from seeing your ads. You can rest assured that your ad accounts are safe and will see revenue clawbacks decrease in front of your very eyes.

Also, find out how you can do invalid traffic analysis with Traffic Cop over here.

Don’t waste your time with free invalid traffic monitoring tools! Use Traffic Cop instead. Sign up to Traffic Cop today.

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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