Common Reasons for AdSense Rejection

AdSense Policy, News & Updates
Last updated: October 14, 2022 | by Kean Graham

This post was most recently updated on October 14th, 2022

If you’ve been rejected from Google AdSense or its higher-paying counterpart, Ad Exchange, you may be wondering what you and your site did to earn the rejection. While an AdSense rejection can sometimes be inscrutable, there are some clear reasons why they might reject yoursite from their ad network.


Google AdSense logo

  1. Inappropriate content. Google’s Terms of Service clearly state that inappropriate content, such as porn or content that encourages illegal activities, will lead to rejection. Remove this inappropriate content from your site if you want to reap the rewards of Google Ad Exchange.
  2. Spammy content and SEO practices. Don’t try to game the system. If you use black hat SEO practices, it’ll catch up with you sooner or later. Google’s bots are constantly on the lookout for spammy SEO practices, so avoid employing these practices when trying to improve your site’s traffic.
  3. Garbage content. Horribly-written content that’s clearly been created by a machine or a non-native speaker is an easy way to get rejected by Google.

Google doesn’t want their ads to be displayed on websites that would diminish the value of their own brand. Look at any rejection of this principle in mind. Ask yourself, “Would my site make Google look bad?”

Swallow your pride and try to make your site more presentable to Google. Whether that means removing objectionable content, ceasing spammy SEO practices, or replacing your old content with better content, consider changing things to improve the odds that you’ll be accepted by Google.

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