This post was most recently updated on October 18th, 2022
The publisher is based in Chicago, USA, and is originally from the Philippines. He created panlasangpinoy.com (Panlasang Pinoy = The Filipino Taste) to be able to share his best Filipino local and other Asian recipes with everyone. He has a strong passion for cooking and is deeply motivated to promote local Filipino cuisine around the world through his site.
Prior to MonetizeMore, the Publisher was juggling his time solely doing all the work for Panlasangpinoy – regularly producing the content which is his main priority, and managing the ad monetization at the same time. Back then, the site was being monetized with only 1 source of ad demand: Google AdSense ads. This struggle became even harder because everything has to be done manually without any automation involved. More so, the publisher is not aware of the other ad monetization opportunities but Google AdSense.
Back in 2019, Gracey Ledesma, then Monetizemore’s Director for Ad Optimization reached out to the publisher through email and informed him that the company can help him increase his ad revenue. The publisher recalled that it was the perfect timing when he received that email because back then, he was having some serious issues with revenue and time management. Realizing it was a very good opportunity had prompted him to reply back and it turned out positively: a new partnership was formed.. and the rest is history.
In March 2019, Monetizemore took over managing the overall ad setup of Panlasangpinoy and the publisher was able to focus on producing more and more recipe content for the site. With the AdOps team’s expertise in ad optimization strategies, the site was able to acquire more than 10 ad network partners (Google Ad Exchange, 10 header bidding, 3 managed demand) and counting.
On the other hand, since the publisher was able to produce more content for the site, the audience base grew larger and larger with the site traffic increasing year on year. In 2019, Panlasangpinoy’s site traffic reached 53.5 million pageviews. The following year, it grew to 88.7 million pageviews, an impressive 65.79% increase. The year 2021 has also recorded strong with 70.5 million pageviews.
After Monetizemore took over the ad optimization side, Panlasangpinoy’s revenue potential has grown bigger and bigger year after year. Here is the summary comparing the annual revenues before and after joining MonetizeMore:
The site’s Total NET revenue generated in 2021 had a massive 200% increase from the Adsense-only setup back in 2018. Given the trajectory of the annual revenue performance, Panlasangpinoy continues to grow bigger and stronger with its partnership with Monetizemore. The Publisher is able to focus more on the content production side of the business, ensuring that the audience following the site stays stable and consistent.
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