What is AdSense for Search?

AdSense Ad Optimization
Last updated: November 3, 2022 | by Kean Graham
What is AdSense for Search_

This post was most recently updated on November 3rd, 2022

AdSense for search is a tool created by Google that allows publishers to create custom Google search engines on their website and monetize them. Publishers can do so via desktop, mobile, or app devices. Here’s an example:

How does it work?

Publishers can place the AdSense for Search box on their site with a few lines of code, users search for keywords via the search box, and a set of search results are presented to them. If users click on one of Google’s search results, publishers earn ad revenue through AdSense.

Keep in mind that publishers can only earn ad revenue when users click on search results. It’s not based on impressions of search results.

Creating a search engine ad unit in AdSense is relatively simple. Create an ad unit in AdSense, choose “Search Engine,” give it a name, select your preferred settings, customize it accordingly and place the code on your site.

What about customization?

What’s great about this ad type is that publishers have a lot of control over search results and the look and feel. Publishers can customize the look and feel by changing the search engine’s layout, colors or choosing from premade themes. You can also include or exclude specific websites from showing up in the results.

If you’d like to find out more about customization, read this Google help article: https://support.google.com/programmable-search/answer/4513783

Policies to keep in mind

When setting up AdSense for Search on your site, you need to be aware of all the policies. Here are some of the most important ones to keep in mind.

  • Publishers are only allowed to show two AdSense for Search boxes on a page
  • Publishers cannot modify the code in any way
  • The code may only be used on search results pages
  • As with any AdSense ad, publishers may not incentivize users to click on the ads


AdSense for Search is a tried and tested AdSense ad type that publishers can add to their arsenal and potentially increase ad revenue. Looking for more ways to ramp up your AdSense earnings? With PubGuru School Of University, we help you master your AdSense ad inventory with over-the-shoulder video lessons.

Are you ready to take your AdSense ad revenue to the next level? Enroll today!

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