While most small businesses and individual bloggers don’t require ad servers, and in many cases, ad networks would suffice, there are plenty of users ranging from premium publishers to agencies and large corporations who need it to gain better control over their advertisement campaigns.
Advertising servers help publishers in many ways. They make managing ads simple, allow you to mix up demand and rotate as you wish, provides full control, allows for better targeting towards specific audiences and advanced reporting features.
In this comparison guide, you’ll get all the information you need take your next step in publisher success.
Choosing the best-fit ad server for your business is an important and challenging decision. There is no universally best ad server. To get a personalized ad server recommendation, contact us for a free consultation.
Top Ad Servers List In 2019
The following products represent the best of 3rd party ad servers available in 2019.
1. DoubleClick for Publishers (DFP)
The first item on our list is one of the best and well known in the market. It hosts a long list of impressive features, is the go-to product for many premium publishers and is called the DFP ad server.
DFP advertising solutions offers a range of great features such as Ad Exchange dynamic allocation, simple reporting and management tools, vast monetization options and reliability.
Google has released two different versions of this server, the small business version which caters to small-time users and is entirely free of charge and the more robust as well as the original DoubleClick for Publishers, which is aimed at premium publishers.
For publishers with websites generating 5 million page views or earning more than $5000 of income per month, MonetizeMore is offering a free DFP setup.
If you currently don’t adhere to these requirements, don’t sweat it, you can still contact us for a free consultation, and we can help you decide which steps to take moving forward in your business!
2. Atlas Solutions
Whereas Google owns DFP, Atlas Solutions was acquired by Facebook to complement their existing Facebook advertising platform and ad technology solutions.
Features for the Atlas Solutions server include advanced statistics, demographic customer targeting, cross-device advertising and more.
OpenX is a highly functional platform that provides its users with a real-time auction of advertising space on reputable and famous publisher sites. The company delivers product offerings to both advertisers and publishers.
Reports have indicated that 96% of AdAge’s leading national advertisers use OpenX. Some of these companies include famous brands such as Electronic Arts, Samsung, and CBS Interactive.
From a publisher perspective, the OpenX advertising server helps publishers to take full control over programmatic and direct campaigns.
Publishers can manage their ad inventory across multiple formats while maximizing returns, conduct forecasting and, enjoy advanced reporting functionalities.
AdZerk offers members of the ad industry an unique and custom solution unlike any other. With the adZerk API, users can build custom online ad serving platforms to cater to their own specific needs.
Using the AdZerk API allows them to build a server fast, all while costing much less than creating an entirely new platform and providing all the necessary features such as giving full campaign control, increasing revenues, reporting capabilities and more.
With the AdZerk white label product offerings, you can have a working publisher ad server up and running in a matter of weeks.
This unique product works so well that it has been adopted by some of the most popular websites in the world including Reddit, WattPad, Imgur and more.
Zedo was founded as early as 1999 and was one of the first companies to implement the self-service advertising module in multiple languages. Even today, it features one of the best direct sales tools in the market.
Besides being one of the oldest ad serving tools and the biggest independent solutions still in use, Zedo provides a long list of features for publishers.
These include ad tracking, serving, planning & reporting, API integrations as well as expert customer services online 24/7.
AOL owned company, AdTech, is geared towards larger publishers and might include a learning curve that is tough for small-medium sized publishers. The adtech ad server is designed as a unified programmatic solution set to help users generate the most from their ad inventories across any channel.
Similar to Zedo, this company is one of the few that started in the late 90’s and stood the test of time up until 2018. Currently, clients in over 74 countries are being served by the platform.
When choosing to implement AdTech by AOL, you can expect features such as real-time campaign performance monitoring, specialized inventory management for profit maximization, customized reporting and more.
7. Broad Street
The Broadstreet ad server is best suited for small-medium sized businesses, local news and magazine styled sites which focus on direct sales.
For niche publishers, Broad Street could be the perfect fit. They help their clients provide as much value possible to advertisers thereby improving efficiency and overall performance.
With the Broad Street platform you can expect ease of use (little additional learning curve for previous DFP or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard and even a white labeling option.
8. AdGear for Publishers
Ad Gear is an ad tech solutions company that provides publishers with a range of services such as ad serving, RTB, analytics, DSP and more. In 2016 Samsung acquired the Canadian based company in support of Samsung’s Smart TV services.
The Ad Gear team is highly responsive and stays up to date on any industry trends while continuously improving their products and preventing fraud.
Aerserv is a mobile-focused monetization company that was recently acquired InMobi, a global advertising platform. With Aerserv’s range of publisher products, it’s able to assist in monetizing mobile and in-app traffic with its ad inventory management systems, audience monetization, programmatic brand demand and yield optimization technology.
It also provides users access to AerMarket, Aerserv’s ad exchange. Aerserv is an excellent option for mobile publishers as they aim to differentiate themselves from competitors with state of the art technology focused on mobile and app publishers.
Furthermore, each client that joins Aerserve becomes a close partner as their goal is to build long-term relationships with their clients serving every need possible. They help publishers with every step of the process from setup to monetization and provide regular support afterward.
Finding the best fit for your business
When looking through our list of ad servers, keeping your individual needs in mind is very important. Many of the companies listed above have different specialties and features. Some are aimed at small-medium sized publishers while others cater only to premium websites and are even powered by giants such as Google and Facebook.
If you are having trouble deciding which ad server companies would fit your business best, be sure to read our article on “How to Choose the Right Advertising Server for your Site” before making your decision.
For more technical advice, be sure to contact the MonetizeMore support staff to get answers to any other ad optimization, DFP or Ad Exchange-related questions.
What’s your programmatic revenue strategy for 2019?
At MonetizeMore, we help publishers get more revenue from their existing ad inventory. We’re a leading Google Publishing Partner and have a suite of publisher monetization solutions that help our clients hit their revenue targets and solve their ad operations headaches.
The above 8 ad servers are a good start to narrow down the best-fit ad server for your business. However, choosing the right ad server requires a customized analysis and recommendation from an expert.
To get a personalized ad server recommendation, contact us for a free consultation.