We already know that your site’s performance is defined by how well you have thought about the design and layout. Ads have to be strategically positioned in areas where users can engage well with your content. Adsense offers a variety of choices available, from banners to link units and search boxes. You just have to know where to put them.
Related Reads: Banner Layout Cheat Sheet: Top Banner Placements that Work!
AdSense allows up to 3 AdSense for Content units in a page and an additional 2 from Ad Exchange or vice versa in a page. Google is currently revamping this rule so watch out for the latest updates.
Now, banner ads can either be image or text ads or both. It was never defined that image ads cost more or pay better than text ads just because it looks pretty. Text ads that blend with the content can generate more money than you can think of.
When to use a text ad vs an image/text ad: When the ad is wrapped in text similar below.
Link units are usually based on your users’ interests. It is very targeted with the goal that your user will most likely interact act with them. Publishers are paid for every time the link is clicked. Use them wisely.
In Economics, price determination in the market is highly influenced by the Law of Supply and Demand. If there is low demand and high supply, we very well should expect prices to drop and if the contrary happens, the price skyrockets.
How is this related to your Ad Spaces and Ad Setup?
Let’s go back to the rule of Supply and Demands. Your ad placement is the product, the advertisers are your customers. Imagine 1 ad placement being bid upon by thousands to millions of advertisers willing to bleed out their month’s budget to get that slot.
This ad placement can house 3 different sizes – a 160×600, a 300×250 and a 300×600 or even up to 4 if we add in a 120×600. In this setup, you are actually setting your own marketplace for one placement. Each advertiser bids on a spot for one size while a group bidding for another size pushing CPMs higher and higher.
We have seen rates jumping from $0.85 to $1.20 in a span of 2 weeks. It’s amazing!
Now, this is only possible with an ad server like Doubleclick for Publishers. MonetizeMore offers a free set up to make the most of your placements with flex units if you qualify as one of our premium publishers.
Tips if you do not have an ad server available:
- Find out what are your most performing ad units, look at your performance reports, check trends, and rank them all in order
- Multiple ad units system delivers ads according to how it is set in your HTML code thus you have to add in your best-performing unit at the top.
- If you are using positioning techniques or DIV tags, then number 2 is not necessary as it will serve your preferred unit even if it’s at the bottom of the page.
Contact us for top-level analysis of your site to get the most of your ad placements with flex sizes!