It’s the start of a new year and what better way to ensure publisher business success in 2020 than partnering with the best ad networks in the industry?
Early each year publishers tend to see a downward trend in their revenues, as many advertisers spend the bulk of their budgets during the fourth quarter of the year.
Here at MonetizeMore, we believe that Q1 is the best time to plan your annual strategy. This way you can make sure that you’re generating the strongest programmatic results throughout the year.
To help you save time and skyrocket your success, we’ve reviewed many of the top advertising networks in the industry and picked the top ad networks for publishers to consider for 2020.
With this list, and our industry-leading ad optimization techniques (subscribe to our newsletter to make sure you don’t miss any of our guides) you’re bound to make 2020 very lucrative.
If you’d like to fast forward to a list of ad networks that would be the best fit for your site and vertical, sign up to MonetizeMore today!.
Best Publisher Ad Networks for 2020
1. Google Doubleclick Ad Exchange
Despite the continued adoption of Header Bidding, Google’s Ad Exchange network remains the best demand source for publishers in 2020. It serves as the premium version of AdSense and includes many noteworthy features such as:
- Preferred deals
- Account-level filtering and blocking
- Customizable reports based on publishers parameters
- The ability to set your inventories as branded, semi-transparent and anonymous
- The ability to block vendors
- Dynamic Allocation in DFP and DFP Small Business
- And more…
After Google’s Advertising Product Suite rebranding in 2018, Ad Exchange is now available in the Google Ad Manager.
Keep in mind that if you’re a modest publisher (not generating millions of visitors per month), the reality is that you’re less likely to get an Ad Exchange account.
Don’t worry though, since we are a certified Google partner; you can sign up to Ad Exchange with MonetizeMore to get access to this premium, top ad network, special features and most of all, the potential for higher CPMs.
Triple lift focuses on native ads, branded content, and branded video. They help publishers include native direct deals in their existing ad stack. Their in-feed native ads deliver engaging and respectful advertising experiences for your users.
They use their own proprietary technology to create ad placements for publishers that match the look and feel of each of their websites. Within the native ad framework, they offer a wide range of different ad formats such as image, scroll, cinemagraph, carousel, and more.
AppNexus now part of AT&T’s Xandr, is a leading AdTech company that offers a wide range of publisher, advertiser and programmatic industry related solutions. The AppNexus publisher suite is an all-encompassing platform that provides SSP, Analytics, AdServer technology and more to publishers.
Through AppNexus, publishers can get access to one of the top ad exchanges in the industry, an enormous pool of ad inventories, at peak more than 10 million daily impressions, to monetize their content and get the best returns for each impression.
AppNexus is seen more like an ad exchange; some companies even use their software and reporting functionalities to set up publisher networks of their own.
We only recommend AppNexus for advanced publishers with a deeper understanding of programmatic advertising and the technology supporting it.
4. Index Exchange
Index Exchange’s digital advertising network enables publishers to get access to thousands of brands and premium advertisers. It’s an excellent source of monetization.
These demand partners go through strict vetting processes ensuring that only the best inventory is available. The platform is built to benefit publishers and serves top of the range technology, transparency, reliability, and performance.
Each ad is screened to meet quality standards that ensure publishers can improve user experience and serve their audience with only the best ads available.
5. Rubicon Project
The Rubicon Project is an online advertising technology company that started in 2007. They enable publishers to connect to premium buyers in one of the world’s largest advertising marketplaces connected to100s of DSPs and 1000s of advertisers.
Publishers can maximize the revenue earned from every ad impression available through the Rubicon Project’s RTB technology and easy integration. They use advanced technology to ensure brand safety for publishers and measure demand sources accordingly.
As a publisher, you can arrange PMP deals with buyers, join some of the biggest mobile ad exchanges available and monetize your video inventory.
The Rubicon Project also provides a range of header bidding solutions in the form of client-side, server-to-server or hybrid.
OpenX is the blue-chip of the advertising industry. They run a state of the art global programmatic market and can provide publishers access to first-rate advertisers – an excellent choice for premium publishers.
Moreover, their OpenX bidder is one of the leading header bidding solutions. They also offer a fully optimized mobile ad exchange which boasts over 300 billion bids per month.
Other solutions offered by OpenX include a video solution for publishers called OpenX, OpenX programmatic direct with private marketplaces and more.
7. Facebook Audience Network
Some say that Facebook’s Audience Network (FAN) could be Google’s biggest threat. However, it’s uncertain whether Facebook’s online ad network for publishers can ever surpass Google.
Here at MonetizeMore, we can attest to the fact that this network has improved many of our publishers’ revenues in recent years.
FAN allows publishers to optimize their mobile ad inventory monetization through their audience network and direct-sold ads. With FAN publishers gain access to over 4 million global advertisers.
Facebook has further strengthened its position within mobile monetization through its Facebook Instant Articles project which allows publishers to utilize Facebook’s platform for content delivery and monetization with the FAN.
This network also supports a variety of valued advertising formats from standard banners to custom native ad units.
8. Amazon Publisher Services
Amazon publisher services offer publishers a cloud-based suite of where they can get access to header bidding, a transparent advertising marketplace and shopping insights analytics services.
The platform allows publishers to grow their revenue, gain a better knowledge of their users and improve the user’s experience.
Their marketplace helps publisher websites connect to Amazon ad inventories and via SSPs to ad buyers all over the web. This dramatically increases advertiser competition and revenue.
Amazon offers a simple reporting interface where publishers can experience transparent fee structures, auction level reporting and see bidders compete equally.
9. Verizon Media
Oath is an advertising company, now known as Verizon Media that provides publishers with a wide range of solutions. This includes access to advertisers for display, mobile, native and even video ad inventories, ad server technology and more.
Verizon Media’s publisher solutions are designed to maximize ad revenue for publishers across every medium and platform. They also offer a header bidding solution to publishers. Alternatively, publishers can opt-in for a traditional waterfall setup.
By joining Verizon Media’s ad network, you’ll get access to premium advertiser demand that is available nowhere else. Publishers get access to brand safety controls and easy to integrate and manage tools to monetize their ad inventory.
10. District M
District M is a Canadian Data Management Platform that provides unique solutions for both publishers and advertisers. They currently run a widely popular platform called the District M Exchange that offers publishers a very lucrative revenue boost averaging 30-60%.
Their header bidding solution was one of MonetizeMore’s top performers in previous years and is expected to continue to be a critical addition to our list of digital advertising networks and partners in 2020.
They offer very high CPMs that have resulted in positive growth for many of our premium publisher partners.
33Across is an ad-tech company at heart that has a reputation for industry high viewability of their online ads. Viewability has long since been a significant factor for publishers. As early as 2016, some advertisers started paying for vCPM or cost-per-thousand-viewable only.
They also offer standard ad formats for mobile, video, and other impactful non-intrusive ad units as well as a header bidding solution. They focus on delivering easy to implement innovative ad experiences that are non-intrusive to users and drive high performance. With 33across, publishers can gain access to a wide range of premium global advertisers across all verticals.
When testing the 33across advertising network in 2020 within your ad stack, evaluate how your ads are shown to your audiences since it inevitably impacts your ad revenue.
12. Trion Interactive
Trion Interactive is a mobile-focused ad network that are experts in monetizing and delivering ad impressions in a mobile-first world. They understand a mobile audience and can help publishers maximize their yield.
Trion not only focuses on maximizing your ad revenues but also serving ads that have a pleasant viewing experience to users. These ads are complementary to your content and not intrusive.
Furthermore, they boast of 2-3x the average industry standard CPM rates. If you have a large mobile audience, Trion Interactive would be a great addition to your ad stack.
Sonobi offers publishers a suite called the JetStream Publisher Suite. Through this bundle of technology and services, publishers can effectively manage ad experiences for Fortune 500 advertisers. In other words, publishers can monetize, analyze and build media solutions through Sonobi.
Using Sonobi, publishers can build relationships with ad buyers and create ad products that deliver the most engaging experience to their website audience.
If you want to manage and monetize your ad inventory indirectly or directly, JetStream is a great way to do so. It’s also easy to scale operations through a single integration across all media properties which gives you better control.
Furthermore, publishers can also avoid unwanted fees from 3rd party vendors by managing demand partners directly.
Sovrn is an innovative programmatic network company that is continually seeking to help their publisher partners earn more. They provide industry-standard banners and offer a wide range of advertising types such as onScroll InView ads, VPAID, VAST video, and header bidding.
Besides previously mentioned features, they have their own set of premium advertisers that publishers can access to increase revenue and monetize their ad inventories.
15. EMX Digital
EMX Digital, formerly known as bRealtime, is a media and technology company that caters to both publishers and advertisers. They offer display, mobile, video, and high impact ad units.
What’s great about this network is that they offer fixed CPM pricing units and can monetize all publisher inventories across multiple geo-locations. This feature helps publishers with mixed geographical location traffic sources that aren’t all focused on tier one countries such as the US, UK, and Canada.
Their header bidding solution is called Biddr360 which is an all in one header bidding suite for publishers. The bidder boasts features like real-time transparency, on-demand optimization, and easy integration. Additionally, with Biddr Connect, publishers can get access to advertiser demand from a global audience consisting of Fortune 500 companies.
Other online advertising networks worth mentioning
Although this post should only include MonetizeMore’s 10+ best ad networks for publishers, we wanted to quickly mention a few more ad providers that didn’t quite make the cut. These networks are still worth testing in 2020 because of the value that they brought to our publishers in previous years.
These advertising networks include:
Tips from MonetizeMore’s CEO, Kean Graham for publisher success: What’s your programmatic revenue strategy for 2020?
There’s no doubt that 2018 was a big year for publishers. Header bidding continued to be a critical revenue factor, and ad blocking remained an issue. Many publishers had to prepare for GDPR, Facebook changed their traffic algorithms and much more.
However, 2018 is over, and like most things in business and life, it’s best to look forward instead of dwelling in the past. Whatever type of results you experienced in your publisher’s business during 2018, whether good, bad, or mediocre, it’s best to learn from them and move on.
That’s is why we’ve updated and improved our list of top ad networks once again – to help you realize your dream of publisher success.
As you already know, your ad revenue strategy in 2020 can make or break you. Remember to test new display ad networks, implement ad optimization techniques and try out new partnerships.
How MonetizeMore Can Help
- At MonetizeMore, we help publishers realize their ad revenue potential.
- We’re a leading Google Publishing Partner and have a suite of our own publisher monetization solutions that help our clients hit their revenue targets and solve their ad operations headaches.
While the above list includes the best performing ad networks within our large publisher portfolio, there are many more. Some are very specialized that only perform well in particular verticals. Each site is a completely different story in terms of the ad networks that perform the best, so customization is key!
If you’d like to get a customized list of ad networks for your site and vertical, sign up to MonetizeMore today!
What is an ad network in display advertising?
An ad network connects publishers and advertisers (Via demand side platforms). Publishers join an ad network to monetize their traffic with display ads and other ad types and advertisers access ad impressions to advertise their products and services.
What do ad networks do?
Ad networks connect publishers’ unsold ad inventory with advertisers or buyers and usually take a cut of the ad revenue. The ad network then helps the advertiser to target the correct audience on the publisher’s site.
Why are ad networks needed?
Ad networks simplify the process of ad monetization for publishers. Without ad networks, publishers would have to rely on direct sales to monetize their traffic with display ads. It makes it very easy for publishers to access a pool of advertisers looking to advertise products and services. They act as a marketplace and provides the opportunity to scale ad operations for both advertisers and publishers.
Is Google an ad network?
No, Google is a multi-faceted company that owns and operates many businesses. Google owns an ad network called Google AdSense and DoubleClick Ad Exchange, however, those are better known as ad exchanges.
Who are publishers in online advertising?
A publisher is either a business or individual which owns and operates a range of website platforms, apps, and social media accounts. Through these platforms, publishers generate traffic, build an audience, and then market various products and services to their audiences to monetize their content. They can monetize their content/platforms through display advertising, eCommerce, affiliate marketing, and more.
Which is the best ad network for publishers?
It is difficult to say which ad network is the best for a publisher as each publisher's situation is different. Publishers have traffic from different geographical locations, verticals, user devices with varying levels of traffic quality. Some of the best ad networks we recommend include Doubleclick Ad Exchange, TripleLift, AppNexus, Index Exchange, Rubicon Project, OpenX, Facebook Audience Network, Amazon Publisher Services. It's best to test different ad networks as well. Be sure to check the review of each network here to find networks that best suit your needs.
Which ad network pays the most?
Which ad network pays the most depends on a variety of factors, such as your vertical, traffic geolocation, traffic levels, and various other factors. What earns the most for one site isn’t necessarily the same for another. It’s best to test multiple ad networks to find out which pays the most for your site.
Can I use multiple ad networks?
Yes, you can run multiple ad networks. We recommend that you test different networks to determine which delivers the best RPM rates. When running header bidding, multiple ad networks ensure that auction competition increases. As a result, publishers earn higher ad revenue from their ads.