This post was most recently updated on July 15th, 2025
If you’re a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering:
What’s the real difference between Offerwall and Rewarded Ads?
Here’s the breakdown:
Feature | Offerwall (AdSense) | Rewarded Ads (ADX / GAM) |
---|---|---|
Integration | AdSense UI or code snippet | googletag.enums.OutOfPageFormat.REWARDED |
Ad Type | Offer-based (video, survey, app install, etc.) | Full-screen video ads |
Placement | In-content, interstitial-like modal | Out-of-page (triggered via GAM) |
Payout Model | CPC/CPA | CPV/CPM |
Customization | Limited UI customization | Fully customizable through GAM |
User Experience | User opts in to complete offers | User unlocks access after watching ad |
Best For | Content hubs, casual engagement monetization | Gated content, premium content unlocks |
An Offerwall is a monetization unit that displays a menu of ad “offers” like watching a video, downloading an app, or completing a survey. It’s designed for user-initiated engagement, generally delivered through AdSense, and best suited for:
Rewarded Ads are out-of-page, full-screen video units, served via ADX in GAM. You can trigger them based on pageview count, user activity, or behavioral targeting. Ideal for:
MonetizeMore implemented Offerwall ads on OnPoint Global websites, resulting in transformative revenue growth, even during periods of declining traffic.
+106% revenue growth after Offerwall implementation
Metric | Before Offerwall | After Offerwall | % Change |
---|---|---|---|
Revenue | $2,510.41 | $5,160.44 | +106% |
Pageviews | 32,958 | 51,880 | +57% |
Ad RPM | $22.19 | $29.70 | +34% |
Page RPM | $75.17 | $99.46 | +32% |
Session RPM | $105.28 | $136.88 | +30% |
Impressions | 113,082 | 173,743 | +54% |
💡 Traffic increased by 57%, but revenue more than doubled, proving Offerwall’s efficiency at monetizing incremental engagement.
+25% revenue growth with 30% decline in traffic
Metric | Before Offerwall | After Offerwall | % Change |
---|---|---|---|
Revenue | $695.01 | $872.07 | +25% |
Pageviews | 14,182 | 9,983 | -30% |
Ad RPM | $17.06 | $17.61 | +3% |
Page RPM | $49.07 | $67.32 | +37% |
Session RPM | $71.37 | $99.21 | +39% |
Ads Per Page | 2.87 | 3.82 | +33% |
💡 Even with fewer users, RPMs surged 37–39%, proving Offerwall’s ability to extract more value per session.
Scenario | Recommended Format | Why? |
---|---|---|
High traffic, low ARPU | Offerwall | Easy to integrate, scale across articles |
Gated content/tools | Rewarded Ads | Monetizes high intent with high CPMs |
Traffic fluctuations | Offerwall | Stabilizes revenue with consistent RPMs |
Logged-in users/engagement | Rewarded Ads | Reward engagement with a premium unlock |
MCM + ADX access | Rewarded Ads | Fully customizable with a higher ceiling |
MonetizeMore empowers publishers with unprecedented precision in offerwall delivery
We’re thrilled to announce a major upgrade to our PG Offerwall: Enhanced Offerwall with Advanced Configuration Options. This release transforms how publishers control offerwall visibility, enabling smarter user experiences, higher engagement, and maximized revenue by putting granular display rules directly in your hands.
The Enhanced PG Offerwall goes beyond fundamental triggers, letting you define exactly when, where, and how often the offerwall appears, based on real-time user behavior and page context. Key features include:
thresholdPageview
: Trigger after X pageviews (default: 3).thresholdDuration
: Trigger after X minutes of active browsing (default: 30 min). Tailor these to match your site’s user journey.allowUrlList
: Only display on explicitly listed URLs.blockUrlList
: Exclude the offerwall from listed URLs.→ Pro Tip: Use only one list type. allowUrlList
takes priority if both are set.Traditional offerwalls often felt rigid, triggering once per session regardless of user interest or page relevance. This led to missed revenue opportunities or disruptive experiences.
The Enhanced PG Offerwall fixes this:
Ready to transform your offerwall strategy?
The Enhanced PG Offerwall is available now to all MonetizeMore publishers. Log in to your dashboard to configure your settings or contact our team for a personalized optimization plan!
The Enhanced PG Offerwall is designed to put you in the driver’s seat, giving you the tools to maximize revenue while maintaining a seamless user experience.
With these enhancements, you can reduce user fatigue, increase offerwall CTR, and unlock higher earnings, all while keeping complete control over placement and pacing.
Top GAM publishers report Rewarded Ads CPMs ranging from $250 to $400+, especially when:
🔑 MonetizeMore’s clients often prioritize Rewarded Ads just below Interstitials in their stack due to CPM performance.
MonetizeMore offers full-stack support for:
Whether you’re looking to maximize high-intent users, stabilize earnings, or introduce new monetization formats…
👉 MonetizeMore’s Offerwall integration can help you scale, without compromising user experience.
Join the world’s top publishers using Offerwall, Rewarded Ads, and full-stack GAM optimization.
With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
10X your ad revenue with our award-winning solutions.