This post was most recently updated on September 21st, 2021
A research study from Blackboard.com says that in 2014, 89 million people in the US watched 1.2 billion online videos and by 2016, online viewers will be raised up to 1.5 billion.
Now, this is something we’ve not seen before, and publishers should take this as an opportunity to earn extra.
Publishers are accustomed to using traditional banner ads to display on their site thinking that this captures a significant market share. Video adds another layer and monetization option for publishers.
If you want to get started with AdSense monetization through video ads, there are some things you need to comply with to get on the right track of monetization.
In addition to Adsense Program policies, there are video-specific policies that you should comply with, such as content requirements, media player, games implementation, ad serving, and ad format guidelines.
The video content should also receive over 2 million monthly impressions and not be hosted on Youtube.
Find more information from Google here: https://support.google.com/adsense/answer/1705822?hl=en
Find more information here: https://support.google.com/youtube/answer/97527?hl=en
First, you need to identify whether you have an inventory of videos you want to run on your site or you want a direct relationship with the advertisers who may want to run their campaigns on your site.
You could also do both.
Next, you’ll need to figure out the best-fit technology solution you deemed helpful. You might also be in search of an ad network that will monetize for you. Doubleclick for Publishers is one of the popular platforms that serve this purpose.
Lastly, start working on your video monetization by following the above three steps.
Need help with your monetization and ad optimization efforts? No worries! MonetizeMore is here to help. Book your free consultation today and find out how we can help you maximum ad revenue whether it’s for display or video inventories.
You can also sign up for a Starter account at MonetizeMore today!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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