This post was most recently updated on September 3rd, 2024
In 2024, mobile advertising continues to dominate the adtech, driven by a significant increase in mobile phone penetration and user engagement. With over 97% of Americans having access to mobile phones, mobile ads are projected to account for more than 51% of total ad spending in the U.S., amounting to an estimated $200 billion this year.
If you are a publisher running a mobile website or still planning to launch one, here are some tips to maximize your revenues from mobile ads:
There are times when text ads tend to perform better than image-rich ads. But then you also have to consider other factors affecting CPM performance like the quality of traffic, ad placement, ad size, etc.
If you are running Google Ad Exchange, you can create rules to target the ad units which you want to serve “Text Ads only”. If you want Ad Exchange to serve either image-rich or text, you also have that option.
Keep in mind that you are limiting the number of advertisers that can bid on your ad spot when you choose “text ads only” as some of them may not have such ad type.
Related Read: How to implement in-text/in-image advertising
Selecting appropriate ad formats is crucial for enhancing engagement and revenue. Popular formats include:
Experimenting with various formats and placements can help identify what resonates best with your audience.
The two most common mobile ad sizes are 300×250 and 320×50. Why limit yourself to a single size when you can have both (or more), bidding in a single ad spot?
Yes, it is possible when you have an ad server; Google Ad Manager allows you to serve multiple ad sizes in a certain ad spot. The website design must allow the Flexi ad to serve without overlapping with content.
The top-paying ad and ad size will be shown most of the time, consequently maximizing revenue.
Google has recently rolled out Google anchor ads to some AdSense publishers. This feature is available to a chosen few only. Contact your Google rep should you wish to have this enabled.
There are also third-party ad networks paying decent CPMs like Trion Interactive.
An interstitial ad is a full-page ad that shows up before the actual landing page or webpage. It’s also worth the try as CPMs can range from $4.00 to $15.00.
With increasing privacy regulations and the decline of third-party cookies, utilizing first-party data has become essential. Collecting data directly from users allows for better targeting and personalization of ads, which can enhance user engagement and drive higher revenues.
As mobile advertising continues to evolve, staying informed about trends and adapting strategies accordingly will be key to maximizing revenue. By focusing on the right ad formats, leveraging data, and enhancing user experience, publishers can effectively navigate the competitive landscape of mobile advertising in the AI dominated era.
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