This post was most recently updated on September 14th, 2021
Welcome to another lesson on mobile ad optimization! This week we will delve on using the popular mobile anchor ad. On to lesson #4…
This type of ad unit is known as the 320×50 “sticky” that you often find either above-the-fold (ATF) or below-the-fold (BTF) in mobile pages. They stay fixed at their ad spot as users scroll through the screen. Some of you may be skeptical in trying it out as it seems to distract user-experience. No need to worry, though. The mobile anchor allows the user to dismiss or remove the ad entirely.
Sounds cheesy but true! The mobile anchor ad is an awesome addition to your monetization units. It is particularly:
Publishers that have implemented mobile anchors along with the standard ad have increased their revenue by 10% – 15%.
- Get your analytics data and determine which pages are most popular on your site and what geos are driving traffic to your mobile site.
- Reach out to Monetizemore Support on how to get the mobile anchor or overlay ads.
We’re almost done with the mobile ad optimization course! Next week, make sure to come back in order to learn about how to stay compliant with Adsense for mobile policy. That’s lesson number 5 – the last lesson! To get our tips delivered straight to your mailbox, register to the FREE Mobile Ad Optimization Course.
Sign up for a Professional account at MonetizeMore today and find out how you can to start monetizing your mobile inventory today.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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