6 In-App Monetization Optimization Strategies for Maximizing Ad Revenue

App Ad Optimization
February 19, 2024 | by Aleesha Jacob
How in-app publishers can optimize their ad revenue with MonetizeMore

In-app monetization is projected to grow to $407.31 billion in 2 years. As an app developer looking to monetize your mobile app, you know how important it is to optimize your in-app advertising revenue. But with so many strategies and techniques out there, it can be overwhelming to know where to start. That’s where we come in – in this article, we’ll share expert tips and best practices for in-app publishers to maximize their ad revenue and increase their earnings.

In a way, it’s true that monetizing your app content with ads is simple and requires little work from a publisher other than joining an ad network and adding an SDK to their app. However, publishers often get disappointing results and experience sub-par ad revenue levels.

At MonetizeMore, our core focus is to help publishers earn more ad revenue from their existing ad inventory. We help publishers worldwide, whether they focus on driving traffic to their website, app, or a combination of platforms. We do this using proprietary technology and ad optimization techniques with a skilled team of ad optimization specialists to deliver results.

Let’s take a look at in-app monetization optimization and tips for maximizing these revenues!

Best Practices for In-App Monetization

in-app-monetization-best

Here’s how you can get the most out of your in-app monetization. While many in-app strategies are universally applicable across your inventory source, fine-tuning them for in-app contexts can significantly amplify your success.

1- Adopt Header Bidding for In-App: In-App header bidding heightens competition among advertisers, leading to increased ad revenue. It has seen steady growth with a 20% increase year-over-year, highlighting its effectiveness in-app ad revenue optimization.

2- Diversify your Ad Units: Assess the ad unit performance in your app regularly and test with rewarded ads, interstitial ads, and video. Integrating both video and display ads for 300×250 ad units can boost both fill rates and eCPMs.

3- Enhance Ad Request Details: Make app ad inventory more desirable by filling in the parameters in ad requests, such as app bundle ID, app store URL, advertising ID (IDFA or GAID), user demographics (gender, age), keywords, etc.

4- Improve Transparency: Use bot-blocking tools like Traffic Cop or implement app-ads.txt to stop ad fraud.

5- Prioritize mobile ad viewability: Make sure you implement an Open Measurement SDK for accurate viewability measurement and reporting.

6- Implement a Consent Management Platform (CMP): For mobile in-app, ensure your app complies with privacy regulations (like GDPR and CCPA) by integrating a CMP. Proper implementation of a CMP not only ensures regulatory compliance but also enhances user trust by providing transparency and control over their data.

How we help In-App publishers maximize their ad revenue

For in-app publishers, we offer Google Ad Exchange demand with Exchange Bidding (now known as Open Bidding) and help them to optimize their app performance with the Google Mobile Ads SDK.

When you join Google Ad Exchange as a publisher and combine it with the power of Open Bidding, the results are amazing. Joining Ad Exchange enables you to access premium advertisers bidding on in-app ad inventory. When adding Open Bidding, a server-to-server variation of header bidding from Google, you automatically increase the competition for your ad impressions, which results in higher ad revenue. This already includes banner, native display, native-video, interstitials, rewarded video ads.

banners
Source: https://developers.google.com/ad-manager/mobile-ads-sdk

Google even handles all the bidding and setup directly on the Google Ad Manager server, which means it’s very quick. Ad revenue also gets paid every month on a NET30 basis. Here’s an illustration of the Exchange Bidding In Dynamic Allocation (EBDA) or Open bidding process:

in-app-open-bidding

Often, publishers need to integrate individual networks or prebid SDKs into their apps to get access to specific advertisers and ad networks. However, when you utilize the Google Mobile Ads SDK that MonetizeMore uses for in-app publishers, all these partners integrate with a single SDK. This results in less coding bloat, the app size remains small, and it drastically improves the speed of your ads and app. Utilizing one SDK enables your users to have a flawless app experience, keep using it, and decrease deletion rates.

Furthermore, it eliminates the need for extensive development work to incorporate the ad networks you want to work with as a publisher.

Here is a list of all the ad networks that integrate with the Google SDK:

https://support.google.com/admanager/answer/7128453?hl=en

What if a publisher wants to run specific advertiser mediation?

If you want to use a specific advertiser’s mediation, MonetizeMore can set it up in Google Ad Manager. When publishers do it this way, it ensures a fair auction, and the advertiser that bids the highest for ad impressions wins. This way, publishers can incorporate additional advertisers and still earn the highest possible ad revenue.

How to get started?

MonetizeMore can help! Our AdOps experts have the experience and ad-tech to help you 10X your in-app revenues.  We’ve worked with over 1500+ publisher partners to evaluate their inventory and increase their RPMs.

Are you ready to maximize your ad revenue and improve your ad experience for your users? Sign up to MonetizeMore today!

"NET RPM increased 61.3% compared to our yearly average before working with MonetizeMore, and NET Revenues increased 54.8%. There is no doubt that turning over the day-to-day management of our ad inventory to MonetizeMore's team of experts has been the right move for our business."

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