This post was most recently updated on July 19th, 2023
App Open Ads are ad formats that allow publishers to monetize apps load screens. These ads are shown when the users open the app actively on their device. The format is designed to seamlessly integrate into the loading screens of the apps to maximize engagement.
The users using the apps can close these ads at any time. The App Open Ads format is now in Open beta for Google Ad Manager.
Google has also made a number of improvements to enhance the performance and usability of App Open Ads format that helps publishers to maximize their revenue with the features like standardized publisher branding.
After implementing the latest version of App Open Ads, publishers have seen an uplifting in their app revenues:
When the ads are displayed on the user’s device(s), a small section on top of the device’s screen will show the branding of the publisher’s app. This is to let the users know that they are in the app and can continue to use the app. For example:
To check the performance of App Open Ads on your inventory:
App Open Ads from Google can help publishers monetize their app’s when the users are on the app loading screen. Hence, it’s recommended to keep the best course of actions in mind that allows a better user experience.
App Open Ads unique display timing not only uses an app loading screens as a new ad placement opportunity, it also contributes all the earnings as an additional source of revenue for publishers.
If you’re interested to know more on the implementation or want to run this for your mobile applications, reach out to us and our team of Mobile App Ad Experts can help you. Reach out and send your App for an evaluation!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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