How To Implement Separate Header Tags Using Ad Inserter

How To Implement Separate Header Tags Using Ad Inserter

In this post, we want to show you how to implement separate header tags when you are using the Ad Insert WordPress plugin. If you have multiple Ad Maps, you’ll have to separate the header tags accordingly, so you don’t keep sending null ad requests to bidders. This strategy ensures not only faster page load times but also helps to maintain a good long-term relationship with bidders.

For example, if you run different sets of ad units for the home page versus content pages, then you’ll have two header tags: 1 for home page and 1 for content pages.

home page vs content pages

Here’s how to set it up with Ad Inserter:

Step 1: On WordPress, click Settings > Ad Inserter

Step 2: Click (Ad Inserter General Settings)

Step 3: Go to the Hooks tab.

Step 4: Create a hook with action: wp_head

ad inserter hooks option

Step 5: Click Save Settings

Step 6: Open an unused ad block and deploy the header tag.

Step 7: Select the page category where you’d like it to show up (example: the home page only), and select the Hook you created.

hook code ad inserter

Step 8: Open another unused ad block, deploy the other header tag.

Step 9: Select the page categories where you’d like it to show up (example: other pages except the home page), and select the Hook you created.

select categories

Step 10: Save Settings

Want more information on Ad Inserter and Advanced Ads? See this article:


Ad Inserter is a versatile plugin and great for publishers who use WordPress as there CMS. If you haven’t installed it yet, download it here. Need help setting up ads, implementing header tags, and making important ad optimization decisions? No sweat, let MonetizeMore take care of it all for you! We’ll help you get your ad revenue to new levels! Sign up today!

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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