This post was most recently updated on August 23rd, 2019
Grow your online publishing business by catering to the Filipino audience! If you are an Adsense or Ad Exchange publisher looking for new market opportunities – targeting the PH demographics is the best move!
Early this year, Adsense has added Filipino as one of its supported languages. We believe this is due to the growth of online internet usage in the Philippines, whose population amount to millions – one of the largest in the world.
Check out Google’s public data from the World Development Indicators (WDI):
Data from the World Bank: https://goo.gl/Bm1b9n
See the exponential growth in internet usage beginning 2009, up until 2014 and into the present.
This is also indicative of economic growth, and the country’s literacy rate versus other Asian neighbors. Other important factors to the rise in internet usage in the Philippines is the many occasions that the country made global headlines, such as:
And many more.
Publishers cannot run out of content to write, and users remain hungry for information to consume. These international and domestic highlights propel massive online traffic to various news, entertainment, and social sites.
Investing in Filipino content is profitable. The country is known to be the top time-spender on social media! It is also expected that in 2016, it will reach 42.1 million Facebook users. So if you are doubting the social traffic potential of this audience – no need for that. In fact, publishers can use the propensity of Filipinos to Facebook to their advantage!
Desktop and laptop browsing are not dead in the Philippines. Although its mobile internet usage is on the rise, publishers are secured of having a solid audience base from desktop users with a lower threat of ad blocking. The Philippines, along with Brazil, spends the most time for desktop browsing with an average of 5.2 hours per day.
Here are some ways you can start monetizing Filipino content:
2) Google ads in Filipino will show up to match your Filipino content. You can also set your ad geo-targeting to the Philippines.
3) Study PH demographics’ user behavior – where do they click, which pages do they linger on, which type of ads appeal to them. Design the right user-experience for them.
4) Run experiment to test ad placement – or request this from our adops team if you are a premium publisher. Don’t forget to track and measure results.
5) Invest in content generation by looking up popular Google search trends in the Philippines, or monitoring top viral posts on Facebook.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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