Being a successful mobile app publisher is no walk in the park. There’s the process of app development, gaining user adoption and finding the right balance of monetization – all in an overcrowded space.
You could be great at development and marketing, but without a sound app monetization model, your dreams of becoming a successful app publisher will inevitably fail. While monetizing your app can consist of various models such as paid downloads, in-app purchases, in-app subscriptions, and in-app advertising, this guide will focus on the advertising piece of the puzzle.
Below you’ll find a list of the top mobile app ad networks to help you monetize your app. No matter your platform, iOS or Android, we’ve got you covered.
Before we dive in, we’ve answered a few nagging questions app publishers always seem to have.
Top app ad networks list
As a quick reference, if you’d like to skip the mobile app Q&A, use our table to navigate to each network below.
What is an app ad network?
In its purest form, an app ad network is where advertisers and publishers come to buy and sell mobile display ad inventory.
Are more ad networks for your app better?
If you’re running your app’s ad inventory through an ad server such as DFP, multiple ad networks can give you access to more advertiser demand, higher fill rates, and improved ad earnings.
However, since each app is different and might use a combination of monetization models, it’s best to implement a custom yield solution. If you’re experimenting with maximizing your in-app yield this month or finding out if you should add more ad networks to your overall ad stack, contact MonetizeMore for a free consultation today!
How to add an ad network to an Android & iOS app?
Each company has their unique way of integrating apps into their network. It usually includes adding a piece of code to your mobile app. It’s not something to worry about as proper documentation and support will be provided. For more information take a look at these posts on Quora for Android and iOS applications.
What is the best mobile app ad network?
It’s nearly impossible to say which app ad network is the absolute best. Each one offers different types of advertising demand, ad units, setups and might serve different app verticals. We can, however, point you in the right direction with our list of networks below.
After that, it comes down to testing, optimizing and trying different app ad networks to see which provides you with the highest eCPM.
App ad networks we recommend
AdMob is a Google-owned and operated company that has been conducting business since 2012. They serve over 200 billion ad requests worldwide every month with over 1 million advertisers and have 1 million apps currently running on the AdMob ad network.
Some features include being able to cross-sell other apps for free using house ads, running direct deals with advertisers and auto updates through Google Play services without needing to modify your SDK. Platforms supported include iOS, Android, Unity, and Cocos2d-x.
Get access to contextual, display and native ads through the Media.net ad network. Media.net is often seen as one of the best alternatives to AdSense and in this case a very popular choice for mobile traffic monetization. The network also offers highly competitive CPMs and ad units that can be docked on the screen.
StartApp offers a range of solutions for both advertisers and publishers. The company has over 7 years of industry experience, 6 offices worldwide, over 50 000 partners and works with 40% of the top grossing apps.
For publishers, they give quick access to tier one traffic allowing them to monetize traffic from thousands of advertising campaigns. StartApp supports apps on almost all platforms including iOS, Android, Unity, Cordova, Marmalade and more.
They also offer multiple SDK integration solutions and the option of account manager assistance for optimizing campaigns.
InMobi offers publishers a programmatic monetization platform where they can get access to a mediation platform, in-app advertising, global advertising demand including over 200 DSPs and 5000 buyers representing top brands.
The InMobi Mediation platform helps publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile apps.
Publishers can also tap into a wide range of advertisers from premium brands, direct deals, and programmatic options.
Smaato is a real-time mobile advertising company serving more than 90 000 publishers, 10 000 advertisers and over 90% of the top 100 Ad Age brands. Within their network, partners get access to over 1 billion global users on mobile devices.
The Smaato publisher platform, also known as SPX, gives publishers access to an ad server, RTB ad exchange, private marketplace capabilities and more. They also help publishers increase ad revenues with Dynamic Demand where impression yields are maximized on a single impression basis.
Publishers can enjoy high fill rates with access to over 260 DSPs and 190 integrated ad networks into the Smaato platform.
Chartboost is one of the leading mobile app gaming audience platforms in the industry. Over 300 000 games utilize their SDK.
Their ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, relevant and user friend in-app ads for monetization.
Their platform is dynamically optimized to earn publishers more revenue and high eCPMs. Game players will see a range of native ads including rewarded video, interactive ads and more – all with full transparency and control in the Chartboost dashboard.
Unity ads help publishers integrate video ads into their games that maximize revenue and improves the user experience. They offer the highest revenue per user of any rewarded video ad network.
They work with publishers such as SEGA, Halfbrick, and Next Games to monetize their user base with video ads. Developers can offer gamers a variety of options such as additional life, currency, score increases and more in exchange for watching a video.
This ad network focuses on increasing the lifetime value of a user instead of mere fill rates and eCPM values. The setup is simple, especially for those using the Unity engine. If not, you’ll only need to implement their universal SDK.
Fyber is a data-driven monetization platform that focuses on best-in-class technology. They offer a range of solutions to publishers including FairBid and their video ad monetization platform.
Fairbid is a form of mediation that uses header bidding within an app environment to run a transparent auction while increasing buying pressure.
Their video ad monetization platform drives programmatic demand to audiences while monetizing them with mobile-first video formats. Fyber connects publishers to over 150 DSPs and further increases competition by selling ad inventory across RTB, PMP, direct campaigns and more.
AdColonoy combines proven technology, premium advertisers part of Fortune 500 companies and high fill rates into an all-in-one publisher monetization platform.
The platform offers award-winning video, display and rich media ads that not only generates publisher app revenue but improves the user experience. Their custom ad units include full screen, vertical, in-feed placements and more.
IronSource works with some of the top gaming mobile app publishers in the industry including Ubisoft, Zynga, EA, Gameloft and many more. They offer multi-platform support for iOS, Android, Unity and many more.
The company’s SDK is integrated into over 500 000 million devices while serving 1 billion daily impressions within their ad network.
Publishers get access to premium and global ad inventories ensuring they get the highest price possible for every impression. When you partner with IronSource, you can also use their leading ad formats, advanced reporting, and insights.
Don’t let the hard work you put into developing, marketing and gaining mass adoption with your mobile app go to waste. We can help you set up the right in-app advertising model for your property. Including setting up yield groups, testing out new demand partners and daily optimizations. Contact MonetizeMore for a free consultation today.