The Best App Ad Networks For 2020

The Best App Ad Networks For 2020

Being a successful mobile app publisher is no walk in the park. There’s the process of app development, gaining user adoption, and finding the right balance of monetization – all in an overcrowded space.

picture of a phone with appsYou could be great at development and marketing, but without a sound app monetization model, your dreams of becoming a successful app publisher will inevitably fail. While monetizing your app can consist of various models such as paid downloads, in-app purchases, in-app subscriptions, and in-app advertising, this guide will focus on the advertising piece of the puzzle.

Below you’ll find a list of the top mobile app ad networks to help you monetize your app. No matter your platform, iOS, or Android, we’ve got you covered.

Before we dive in, we’ve answered a few nagging questions app publishers always seem to have.

Best mobile ad networks for apps list

As a quick reference, if you’d like to skip the mobile app Q&A, use our table to navigate to each network below.

 

 

Q&A

What is an app advertising network?

In its purest form, an app ad network is where advertisers and publishers come to buy and sell mobile display ad inventory.

Are more ad networks for your app better?

If you’re running your app’s ad inventory through an ad server such as DFP, multiple mobile advertising networks can give you access to more advertiser demand, higher fill rates, and improved ad earnings.

However, since each app is different and might use a combination of monetization models, it’s best to implement a custom yield solution. If you’re experimenting with maximizing your in-app yield this month or finding out if you should add more ad networks to your overall ad stack, contact MonetizeMore for a free consultation today!

How to add mobile ad networks to an Android & iOS app?

Each company has its unique way of integrating apps into its network. It usually includes adding a piece of code to your mobile app. It’s not something to worry about as proper documentation and support will be provided. For more information, take a look at these posts on Quora for Android and iOS applications.

What is the best mobile app ad network?

It’s nearly impossible to say which app ad network is the absolute best. Each one offers different types of advertising demand, ad units, setups and might serve different app verticals. We can, however, point you in the right direction with our list of networks below.

After that, it comes down to testing, optimizing, and trying different app ad networks to see, which provides you with the highest eCPM.

App ad networks we recommend

1. AdMob

Admob

AdMob is a Google-owned and operated company that has been conducting business since 2012. They serve over 200 billion ad requests worldwide every month, with over 1 million advertisers and have 1 million apps currently running on the AdMob mobile ad network.

Some features include being able to cross-sell other apps for free using house ads, running direct deals with advertisers, and auto-updates through Google Play services without needing to modify your SDK. Platforms supported include iOS, Android, Unity, and Cocos2d-x.

Find out more about AdMob here.

 

2. Facebook’s Audience Network (FAN)

facebook-audience-network-logo-400x250

The Facebook Audience Network offers smart solutions to publishers to monetize their apps and websites. Their ad network is designed with user engagement and growth in mind. Publishers can choose from a range of interactive ad formats such as rewarded video, which works great for gaming apps or playable video ads.

Over 1 billion users view ads from the Facebook Audience Network each month. They also provide you with tools, support, and valuable insights to help you grow your ad revenue.

Find out more about the Facebook Audience Network here.

 

3. InMobi

inmobi

InMobi offers publishers a programmatic monetization platform where they can get access to a mediation platform, in-app advertising, global advertising demand, including over 200 DSPs and 5000 buyers representing top brands.

The InMobi Mediation platform helps publishers maximize their in-app ad earnings with unified auction solutions and header bidding for mobile apps.

Publishers can also tap into a wide range of advertisers from premium brands, direct deals, and programmatic options.

Find out more about here.

 

4. Media.net

media net

Get access to contextual, display, and native ads through the Media.net ad network. Media.net is often seen as one of the best alternatives to AdSense and, in this case, a very popular choice for mobile traffic monetization. The network also offers highly competitive CPMs and ad units that can be docked on the screen.

Sign up to Media.net here and earn an extra 10% revenue for your first 3 months.

 

5. Smaato

smaato

Smaato is a real-time mobile advertising company serving more than 90 000 publishers, 10 000 advertisers, and over 90% of the top 100 Ad Age brands. Within their network, partners get access to over 1 billion global users on mobile devices.

The Smaato publisher platform, also known as SPX, gives publishers access to an ad server, RTB ad exchange, private marketplace capabilities, and more. They also help publishers increase ad revenues with Dynamic Demand, where impression yields are maximized on a single impression basis.

Publishers can enjoy high fill rates with access to over 260 DSPs and 190 integrated ad networks into the Smaato platform.

Find out more about Smaato here.

 

6. PubMatic

pubmatic

PubMatic offers a wide range of services to publishers but also provides a digital ad platform for app developers and publishers. They’ve launched their OpenWrap SDK to roll out header bidding for mobile in-app ads. This lightweight SDK connects to multiple cloud demand partners to improve app performance and increase competition for your ad inventory. This product offers a great benefit to app publishers and definitely should be tested within your ad stack.

Find out more about Pubmatic here.

 

7. RhythmOne

RhythmOne

RhythmOne (1R) is a multi-platform Ad Exchange that helps mobile app developers and web publishers maximize revenue. The company enables publishers to gain access to hundreds of demand partners within its network and provides a variety of solutions to access that demand. Whether through client-side (header bidder and proprietary tags) or server-side (Google’s Exchange Bidding) solutions.

They offer technological efficiency at every stage of the process to help effectively connect buyers to sellers and engage consumers on formats spanning video and connected TV (CTV), in-app, and display.

The company leverages RhythmGuard to respond to Google Exchange Bidding or Open bidding intelligently. This process makes sure that RhythmOne partners find greater value from publisher partner inventory, which leads to higher bid rates, CPMs, and ad revenue. Publishers using Google’s Exchange Bidding are seeing up to a 40% increase in programmatic revenue.

Find out more about RhythmOne here.

 

8. TripleLift

triplelift logo

TripleLift is great for in-app video ads. They can also support native video and use their own proprietary technology to create ad placements for publishers that match the look and feel of each of their apps. The integration can be direct via their own SDK or Google Open Bidding.

Find out more about TripleLift here.

 

9. Yieldmo

yieldmosmall

YieldMo’s main focus was initially on US-based ad inventory but recently activated to EU and UK demand for apps as well. Their ads are viewable, brand-safe, audience-friendly, and great at capturing user attention. You can directly integrate YieldMo with all significant DSPs through the open exchange, PMP, or a managed service.

Find out more about Yieldmo here.

 

10. Fyber

Fyber

Fyber is a data-driven monetization platform that focuses on best-in-class technology. They offer a range of solutions to publishers, including FairBid and their video ad monetization platform.

Fairbid is a form of mediation that uses header bidding within an app environment to run a transparent auction while increasing buying pressure.

Their video ad monetization platform drives programmatic demand to audiences while monetizing them with mobile-first video formats. Fyber connects publishers to over 150 DSPs and further increases competition by selling ad inventory across RTB, PMP, direct campaigns, and more.

Find out more about here.

11. IronSource

ironSource

IronSource works with some of the top gaming mobile app publishers in the industry, including Ubisoft, Zynga, EA, Gameloft, and many more. They offer multi-platform support for iOS, Android, Unity, and many more.

The company’s SDK is integrated into over 500 000 million devices while serving 1 billion daily impressions within their ad network.

Publishers get access to premium and global ad inventories, ensuring they get the highest price possible for every impression. When you partner with IronSource, you can also use their leading ad formats, advanced reporting, and insights.

Find out more about IronSource here.

 

12. StartApp

StartApp

StartApp offers a range of solutions for both advertisers and publishers. The company has over seven years of industry experience, six offices worldwide, over 50 000 partners, and works with 40% of the top-grossing apps.

For publishers, they give quick access to tier one traffic allowing them to monetize traffic from thousands of advertising campaigns. StartApp supports apps on almost all platforms, including iOS, Android, Unity, Cordova, Marmalade, and more.

They also offer multiple SDK integration solutions and the option of account manager assistance for optimizing campaigns.

Find out more about StartApp here.

 

13. Chartboost

Chartboost

Chartboost is one of the leading mobile app gaming audience platforms in the industry. Over 300 000 games utilize their SDK.

Their ad exchange gives publishers access to a vast mobile gaming audience, real-time bidding, relevant, and user-friendly in-app ads for monetization.

Their platform is dynamically optimized to earn publishers more revenue and high eCPMs. Game players will see a range of native ads, including rewarded video, interactive ads, and more – all with full transparency and control in the Chartboost dashboard.

Find out more about Chartboost here.

 

14. Unity Ads

Unity ads

Unity ads help publishers integrate video ads into their games that maximize revenue and improves the user experience. They offer the highest revenue per user of any rewarded video ad network.

They work with publishers such as SEGA, Halfbrick, and Next Games to monetize their user base with video ads. Developers can offer gamers a variety of options such as additional life, currency, score increases, and more in exchange for watching a video.

This ad network focuses on increasing the lifetime value of a user instead of mere fill rates and eCPM values. The setup is simple, especially for those using the Unity engine. If not, you’ll only need to implement their universal SDK.

Find out more about Unity Ads here.

 

15. AdColony

AdColony

AdColonoy combines proven technology, premium advertisers part of Fortune 500 companies, and high fill rates into an all-in-one publisher monetization platform.

The platform offers award-winning video, display, and rich media ads that not only generate publisher app revenue but improve the user experience. Their custom ad units include full screen, vertical, in-feed placements, and more.

Find out more about AdColony here.

 

Conclusion

Don’t let the hard work you put into developing, marketing, and gaining mass adoption with your mobile app go to waste. We can help you set up the right in-app advertising model for your property, including setting up yield groups, testing out new demand partners, and daily optimizations. Sign up to MonetizeMore today!


Additional FAQ

What are mobile ad networks?

A mobile ad network is where advertisers buy, and publishers sell mobile display ad inventory.

< h3> Which ad network is best for Android?

Some of the best ad networks for Android include AdMob, Facebook, InMobi, Media.net, and Smaato. However, each one is different, and we recommend that publishers test networks to see which one performs the best. We also provide more information on each in the blog post.

< h3>What are in-app ads?

App ads are display advertising that app publishers use to monetize their mobile apps. There exist different types of app ads, such as rewarded video ads, banners, interstitial ads, and more.

< h3> Which mobile ad network pays the most?

The one that pays the most will differ depending on various factors such as traffic quality and geography, niche, audience type, and more. Also, you can only really determine which ad network pays the most by testing different networks. See our list of networks to get started.

< h3> Why does every app have ads?

App ads are a simple and scalable way to monetize app ad inventory. That's why many apps have ads. Other monetization methods include ad-free paid app versions or in-app purchases. App publishers often utilize a combination of different monetization models.

< h3> How much money do apps make per ad?

Results vary. For example, interstitials have higher CPM rates than banner ads. Rewarded video ads get great CPM too. Depending on the user geolocation, ad formats and other aspects, it ranges from $1 for banner up to $10 for interstitial or rewarded.

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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

15 Comments

  1. Thank you
    It would be great if you also publish an article on Ad-Mediation companies
    this is mostly interesting to developers nowadays.

    Reply
    • Thanks – we’ll look into as a possible future article.

      Reply
  2. Thanks its best article

    Reply
  3. This is a great and unbiased review needed much for App publishers. I would say there are some new Ad networks coming up from also every corner of the world and it will be interesting to see how the landscape will look like in the near future. It will also be nice to see you guys update the list including some newcomers in the market who are doing a great job of helping publishers but especially small App publishers increase their revenue.
    Some of the good Ad networks helping these publishers could as well be DSP systems designed to make them increase their revenue as well.

    In anyways… you have done a great job and keep it up.

    Reply
  4. Great post! This is really amazing list of mobile app ad networks. You shared very interesting points about mobile ad networks i would love to read more article on your site. thanks for sharing

    Reply
  5. Great article!! Thanks for sharing such an amazing article i appreciate your post keep it up

    Reply
  6. Woah!! Really Great Details you have Provided Sir Thanks for this Article. Can you also Provide for Adsense Alternative If Possible…

    Reply
  7. Is in Pakistan it will work or not ? Kindly tell me .

    Reply
    • We can’t answer that question for individual networks; you will need to contact them directly. If your site has good traffic, some or all of them will likely be interested. Good luck!

      Reply
  8. thank you very much.Great article

    Reply
  9. You wrote an article in 2018 on 2020 ?

    Reply
    • We regularly update our content to make sure it’s all still relevant for publishers, especially articles like this where the market changes so quickly.

      Reply
  10. Thanks for great Information, is there any monetization platform who offers non playstore android app user advertise?

    Reply
    • Not that we’re aware of, you could try asking a few of the ad networks on our list though

      Reply

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