Mobile users have increased dramatically over the years, so Google has been focusing on creating Adsense features to benefit both mobile publishers and users. Recently, they rolled out responsive ad units. However, even more recently they’ve released Page-Level Ads: the Adsense counterpart for “sticky ads” but for mobile screens.
What are Page-Level Ads?
Page-level ads are a set of ad formats that provide a new way to monetize mobile content. With page-level ads, publishers will have to implement the same ad code once on each page where they want ads to be shown. AdSense will then automatically render these page-level ads at specific times where they’re deemed to perform well; and also to provide a good user experience.
Page-level ads are comprised of two ad formats: (1) Anchor/Overlay Ads, and (2) Vignette.
Anchor/overlay ads are mobile-specific that can be found at the edge of the user’s screen, and allow users to dismiss them any time.
Vignette ads are also mobile-only units that appear as full-screen ads. They are displayed in between page loads; and also allows users to dismiss them easily.
Page-Level Ads are meant for mobile-optimized sites only. They are an additional revenue stream that can complement the allowed 3 ad units per page.
Related Read: Best Ad Sizes for Mobile Devices in 2015
Where can you find Page-Level Ads?
Currently, Page-Level Ads are still in beta and are only available to select Adsense publishers. To know if you’re one of the few, navigate to the Page-level ads section of the AdSense Console. Here’s how:
1) Login to your Adsense account.
2) Go to My Ads. In the Content sidebar, select Page Level Ads.
3) Choose the ad format/s which you want to display on your mobile site.
4) Click the Get Code Button.
5) Copy the code and paste it between the <head> tags.
What’s in it for publishers?
Page-level ads offer the opportunity to increase ad revenue, particularly in mobile. Implementing these ads is the latest step to encourage publishers to adopt a mobile-first monetization strategy:
- converting to a mobile-friendly design,
- using responsive ad units,
- and now utilizing Page-Level Ads.
Since Page-Level Ads behave like ‘sticky’ ad units, publishers can expect improvement in performance metrics such as CTR and CPM. With the ability to show them at optimum periods and the option for users to escape the ads, Page-Level Ads make user-experience a priority.
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