AdSense Auto Ads now shown as long as there is AdSense code available

AdSense Auto Ads now shown as long as there is AdSense code available

Recently Google released an update to AdSense auto ads. In this post, we’ll take a closer look at the update and show publishers how to react.

If you don’t know what AdSense auto ads are, read more about them here. In short, AdSense auto ads automatically optimizes ad layouts using machine learning, auto-injects the ad where it’s likely to perform best. It’s also available on a variety of ad types such as text, display, in-feed (native), in-article, matched content, and more.

AdSense auto ads screenshot

You can read our step by step tutorial on implementing auto ads here or watch our video tutorial.

The new change implemented by Google allows for AdSense auto ads to insert as long as there is AdSense code available on a page (hardcoded). Previously you needed to specifically use auto ads code to enable it on a web page.

Although this sounds like a simplified solution and an easy way to further optimize your ads, it can result in issues for some publishers. Google has noted that due to the new change, this setup might not work correctly for publishers that implement the ad unit code dynamically through an ad server.

An example would be running AdSense tags on Dynamic Allocation through Google Ad Manager (GAM).

If this is also the case for you, here’s what you should do. If you don’t want auto ads to show, create a URL group under the Auto Ads section in AdSense and disable the formats you don’t want to run via auto ads.

How to prevent auto ads from showing (old UI)

Step 1: Log into your AdSense dashboard > go to Ads > Auto Ads > click on “New URL Group”.

Step 2: Add the URL you want to block auto ads on or select from the pre-existing list.

Step 3: Choose the ads you want to allow auto ads to display on and not. All the ad types that you don’t select, auto ads won’t show.

How to prevent auto ads from showing (new UI)

Step 1: Log into your AdSense dashboard > go to Ads > Overview > By Site > click the edit icon for the site you want to edit.

Step 2: Click on “Manage” next to Page exclusions.

Step 3: Click “+ Add exclusion” to add an exclusion to the site.

Step 4: Choose whether to add it to a single URL and all the URLs connected to that section.

Step 5: Select the ad formats you want to exclude auto ads from showing.

Step 6: Lastly, select the ad load density which controls the number of in-page ads shown.


Need help figuring out auto ads? What if your AdSense auto ads aren’t showing? Or, how about optimizing AdSense ads to maximize your ad revenue? MonetizeMore’s Professional & Premium Plans can help you with that and much more! Sign up to MonetizeMore today!

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

Get our latest ad optimization tips delivered to your inbox

Fill out my online form.

1 Comment

  1. sara

    Really great article, I got full information thanks to author


Submit a Comment

Your email address will not be published.