Header bidding has revolutionized AdTech, empowering publishers to maximize the value of their ad inventory. As the industry evolves, publishers must stay up-to-date with the…
What is header bidding and why do publishers use it? Header bidding maximizes the value of your ad space by creating a real-time auction where…
Introduction While mobile app revenue is estimated to cross the $270 billion mark by 2025, only 10% of app publishers monetize their app’s traffic. Imagine…
Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have…
Video header bidding is an advanced programmatic advertising technique that enables publishers to offer their video ad inventory to multiple ad exchanges simultaneously, before making…
Header Bidding Trafficking revolutionizes the conventional header bidding approach. It's an advanced feature within Google Ad Manager, uniquely designed to integrate client-side demand directly into…
Para comenzar a entender qué es header bidding, debemos pensar que el término existe desde hace algunos años, como muestra Google Trends, pero entró en…
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However,…
If you have an app and haven't tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding…
