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MONETIZEMORE UTM BUILDER

With the PubGuru UTM Builder, you can easily create your custom URL. These campaign variables allow you to better track your traffic sources. With PubGuru and UTM links, you can attribute revenue, costs, profits and ROIs to each page and UTM parameter.

Enter your website url.
https://

The website URL: www.example.com

The web advertising platform that enables you to buy traffic via ad campaigns.
Google Ads RevContent Taboola Outbrain Facebook

Based on the selection of the Buy-Side Platform from dropdown you will get the best practice marcos in the field below.

Identify the source that is sending traffic or referrals to your property (e.g google, newsletter, site, publication).
utm_source
Tooltip ooltip text

The referer: (e.g google, newsletter)

The type of referrals to your property, advertising or marketing medium (e.g cpc, banner, email, newsletter).
utm_medium
Tooltip ooltip text

Marketing Medium: (e.g cpc, banner, email, domain)

Used for keyword analysis. The name of the marketing campaign slogan, promocode, etc. (e.g summer_sale or winter_sale).
utm_campaign
Tooltip ooltip text

Product, Promo code, or slogan (e.g eoy_sale_2020, campaign ID)

Identify paid search keywords. If you are manually tagging paid keyword campaigns you should also use the utm_term to note the keywords for this ad (e.g summer+address).
utm_term
Tooltip ooltip text

Identify the paid keywords inflate_init relevant

Campaign content
utm_content
Tooltip ooltip text

use to differentiate ad variations

The generated UTM URL

The values in {}/{{}} will get replaced by campaign configuration in your Ad network.

eg. For Campaign Name, if the macro is {campaign_id} then it would be replaced by the actual campaign ID value in Google Analytics and PubGuru, for example: {123456789}

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This post was most recently updated on November 9th, 2025