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Block Fake Traffic at the Source

Traffic Cop scores every click that lands on your page and shows you which traffic sources, down to the URL, are wasting your budget. You can block them manually or with automated rules.

  • Live in minutes
  • Every ad platform, one dashboard
  • Works alongside your tracker
Traffic Cop · Overview
Jun 21 – Jul 20, 2026
Total spend
$106,211
319,762 clicks
Invalid traffic
17.5%
of all clicks
Wasted spend
$17,657
on fake clicks
Sources blocked
28
7 platforms
Waste removed / mo
$4,038
blocked sources
Source Platform Clicks Invalid traffic Engagement Total Spend Wasted Status
besthub.com tbl_site_884901 Looks fine on performance Taboola Source blocking 5,210 66% 21 $2,197 $1,440 In review Block
style-journal.com ttd_9Kq2mVb7X The Trade Desk List exclusions 3,940 30% 54 $3,288 $994 In review Block
pro-review.com ttd_4Bn7xLc2W The Trade Desk List exclusions 2,610 37% 38 $1,901 $705 Blocked Unblock
Budget Auto Reviews UC7hK2fQm91 YouTube Partial exclusions 4,380 21% 44 $3,062 $640 Flagged Block
Mobile Game Streams UC2xB9tLp44 YouTube Partial exclusions 3,470 24% 39 $1,530 $625 Flagged Block
zone 5512901 zone_5512901 PropellerAds Source blocking 9,310 88% 9 $694 $610 Blocked Unblock
Showing 10 of 266 sources sorted by wasted spend
Traffic sources
266 sources
All platforms Invalid ≥ 20% All statuses Sort: wasted spend
Source Platform Clicks Invalid traffic Engagement Total Spend Wasted Status
style-journal.com ttd_9Kq2mVb7X The Trade Desk List exclusions 3,940 30% 54 $3,288 $994 In review Block
pro-review.com ttd_4Bn7xLc2W The Trade Desk List exclusions 2,610 37% 38 $1,901 $705 Blocked Unblock
Budget Auto Reviews UC7hK2fQm91 YouTube Partial exclusions 4,380 21% 44 $3,062 $640 Flagged Block
Mobile Game Streams UC2xB9tLp44 YouTube Partial exclusions 3,470 24% 39 $1,530 $625 Flagged Block
zone 5512901 zone_5512901 PropellerAds Source blocking 9,310 88% 9 $694 $610 Blocked Unblock
healthpost.com tbl_site_771904 Taboola Source blocking 4,120 18% 51 $1,730 $318 Flagged Block
world-post.com tbl_site_884213 Taboola Source blocking 6,840 11% 68 $2,890 $180 Allowed Block
recipe-quickies.com ob_pub_44182 Outbrain Source blocking 3,210 9% 72 $1,470 $141 Allowed Block
tech-unboxed.co ob_pub_51992 Outbrain Source blocking 2,940 7% 66 $1,352 $97 Allowed Block
besthub.com tbl_site_884901 Looks fine on performance Taboola Source blocking 5,210 66% 21 $2,197 $1,440 In review Block
$17,657 wasted across matching sources top 10 hold 64% of it
Blocklist manager
28 active blocks
Taboola 2,847 of 3,000 slots · 95%
Outbrain 412 of 1,200 slots · 34%
Source Platform Blocked on Invalid at block Waste removed / mo Traffic since
pro-review.com ttd_4Bn7xLc2W The Trade Desk List exclusions Jun 28 37% $705 Active
zone 5512901 zone_5512901 PropellerAds Source blocking Jun 24 88% $610 Active
viral-wire.net tbl_site_662140 Taboola Source blocking Jun 11 71% $489 Stale · 30d
zone 8841027 zone_8841027 PropellerAds Source blocking Jun 09 92% $402 Stale · 30d
puzzle-hub.app plc_9Xm2Kd41 Google Display Partial exclusions May 30 64% $351 Stale · 30d
daily-buzz.net ob_pub_39114 Outbrain Source blocking May 24 69% $288 Active
quick-reads.co tbl_site_551208 Taboola Source blocking May 18 58% $243 Active
zone 4410288 zone_4410288 PropellerAds Source blocking May 12 84% $196 Stale · 30d
3 stale blocks can be recycled frees capacity on Taboola
Automated rules
9 awaiting review
Rule Condition Action Fired
Obvious bot sourceall platforms Invalid ≥ 60% · clicks ≥ 50 Block automatically 5
Elevated invalid trafficall platforms Invalid ≥ 30% · clicks ≥ 50 Propose for review 21
besthub.com
Taboola · data centre, browser automation
Invalid66% Clean1,771 Wasted$1,440
Approve block Keep running
style-journal.com
The Trade Desk · residential proxy
Invalid30% Clean2,758 Wasted$994
Approve block Keep running
Budget Auto Reviews
YouTube · repeat identities
Invalid21% Clean3,460 Wasted$640
Approve block Keep running
healthpost.com
Taboola · data centre
Invalid18% Clean3,378 Wasted$318
Approve block Keep running
Mobile Game Streams
YouTube · emulated device
Invalid24% Clean2,637 Wasted$625
Approve block Keep running
daily-buzz.net
Outbrain · automated clicks
Invalid41% Clean1,204 Wasted$288
Approve block Keep running
Sources sending 100+ clean clicks always come here first nothing profitable blocked silently

HOW IT WORKS

Two things to set up. We handle the rest.

You add a tag and connect your ad accounts. From then on, Traffic Cop watches every source you buy from and keeps the bad ones off your budget.

Traffic Cop Blocklisting MonitizeMore

1

Add the Traffic Cop JS tag

One JavaScript line on your landing pages, the same way you'd add any analytics JS tag. From that moment every ad click arriving on those pages is scored.

Takes a few minutes, once
Traffic Cop Blocklisting MonitizeMore

2

Connect your ad platforms

Sign in to the platforms you buy on. That lets us match traffic quality to what you actually spent, and apply blocks on your behalf.

Secure sign-in, no campaign changes
Traffic Cop Blocklisting MonitizeMore

3

We manage your sources

Every website, app and YouTube channel that sends you a click gets a quality score and a wasted-spend figure. The worst ones are blocked at the platform, automatically or on your approval.

Running from day one

No tracking rebuilds, no campaign rewrites, and nothing for your team to check every morning.

PLATFORMS

Connect the platforms you already buy on.

Traffic Cop manages sources across native, push, programmatic and display — from one dashboard, instead of a separate blocklist in every platform.

We block the source directly

the platform names the traffic source on the click, and accepts blocks through its API
Traffic Cop Blocklisting MonitizeMore
BLOCKS WEBSITES
Traffic Cop Blocklisting MonitizeMore
BLOCKS WEBSITES
Traffic Cop Blocklisting MonitizeMore
BLOCKS widgets
Traffic Cop Blocklisting MonitizeMore
BLOCKS zones
Traffic Cop Blocklisting MonitizeMore
BLOCKS CHANNELS
Traffic Cop Blocklisting MonitizeMore
BLOCKS PLACEMENTS
Traffic Cop Blocklisting MonitizeMore
BLOCKS websites
Traffic Cop Blocklisting MonitizeMore
BLOCKS TARGETS

We keep your blocklist in sync

up and running in minutes, with no manual uploads to maintain
Traffic Cop Blocklisting MonitizeMore
DOMAIN & APP LISTS
Traffic Cop Blocklisting MonitizeMore
DOMAIN & APP LISTS
Traffic Cop Blocklisting MonitizeMore
DOMAIN & APP LISTS

Search, Performance Max and social feeds never reveal which website a click came from, so no tool can block a source there. We score that traffic and report on it rather than pretending otherwise.

Traffic Cop Blocklisting MonitizeMore
Traffic Cop Blocklisting MonitizeMore
Traffic Cop Blocklisting MonitizeMore

Traffic Cop is built by MonetizeMore, a Google Certified Publishing Partner, and has won Google Innovation Awards in 2020 and 2022 for its ad fraud prevention.

WHAT YOU GET

Less waste, fewer dashboards, no babysitting.

See waste in dollars

Not a percentage buried in a report. The actual money each website, app and channel took from you for clicks that were never human.

Blocking that happens on its own

Set the bar once. Sources that cross it are blocked at the platform automatically, and new bad sources get caught as they appear.

Every platform in one place

One dashboard instead of a separate exclusion list in Taboola, another in Outbrain, another in Google Ads, each managed by hand.

Catches what converts

Fraud that produces just enough conversions to survive your rules is the expensive kind. It's also the kind only click-level scoring can find.

You approve what matters

Obvious junk goes automatically. Anything still sending real traffic waits in a review queue with its evidence, so nothing profitable dies quietly.

Blocklists that keep working

Platforms cap how many sources you can exclude. We rank blocks by money saved and retire dead ones, so you never run out of room.

Inside Traffic Cop

Every source you buy from, ranked by what it wastes.

Every website, app and channel you buy from in one table — with a quality score, the spend behind it, and the money lost on fake clicks.

Traffic sources
266 sources · sorted by wasted spend
Source Platform Clicks Invalid traffic Engagement Total Spend Wasted Status
besthub.com
tbl_site_884901
Looks fine on performance 		Taboola
blocks websites
 5,210
66%
54 $2,197 $1,440 In review
pro-review.com
ttd_4Bn7xLc2W
 The Trade Desk
syncs domain lists
 2,610
37%
28 $1,901 $705 Blocked
style-journal.com
ttd_9Kq2mVb7X
 The Trade Desk
syncs domain lists
 3,940
30%
47 $3,320 $994 Flagged
Budget Auto Reviews
UC7hK2fQm91
 YouTube
blocks channels
 4,380
21%
39 $3,062 $640 Flagged
world-post.com
tbl_site_884213
 Taboola
blocks websites
 4,120
11%
68 $1,730 $180 Allowed

WHAT YOUR REPORT NEVER CHECKS

Your placement report doesn't measure what is real.

Impressions, clicks, conversions, cost per acquisition — every one of them assumes a human was there, and nothing in the report checks. Traffic Cop checks the one thing that decides whether the rest of the row means anything: whether the clicks were real.

Every column here assumes a human was on the other end. Nothing in the report checks.

Your platform reports
site breakdown · Jun 21 – Jul 20
Source Platform Impressions Clicks CTR Conversions Total Spend
besthub.com Taboola 412,900 5,210 1.26% 34 $2,197
world-post.com Taboola 388,400 4,120 1.06% 41 $1,730
recipe-quickies.com Outbrain 275,300 3,210 1.17% 26 $1,470
Row one is doing fine by every measure you have. Nothing here would make you touch it.

Score the clicks behind those rows, and row one stops looking like a winner.

The same sites, in Traffic Cop
same sites · same period
Source Platform Clicks Invalid traffic Engagement Total Spend Wasted Status
besthub.com Taboola 5,210
66%
54 $2,197 $1,440 In review
world-post.com Taboola 4,120
11%
68 $1,730 $180 Allowed
recipe-quickies.com Outbrain 3,210
9%
72 $1,470 $141 Allowed
Same sites, same spend, every click scored. Two thirds of besthub.com's traffic was never human — $1,440 a month.

Without that, your rules can only kill a traffic source after it loses money — and never touch the ones faking their way past your conversion target.

Find out how much of your traffic was never human.

Twenty minutes on one campaign, using your own data. Or apply to the beta and run it yourself.

WHAT'S ON YOUR TRAFFIC SOURCES​

The traffic you're paying for, but never seeing.

Hidden botnets, invisible ad placements, and simulated users are draining your ad budgets. Detect and neutralize invalid traffic in real-time.

Automated clicks

Scripts and headless browsers clicking ads and filling forms at scale. No human, no intent, and no chance of ever buying anything.

Data center traffic

Clicks originating from servers rather than homes or phones. A real customer is almost never on a data centre connection.

Residential proxies

Bot traffic routed through real home connections to look legitimate. It defeats IP blocklists, which is exactly why it's growing.

Click farms

People paid to click ads all day. Technically human, commercially worthless, and they wreck your performance data on the way through.

Emulated devices

Fake phones and spoofed browsers reporting device details that don't match how the visitor actually behaves on the page.

Abusive clickers

The same person or device hitting your ads again and again. Often a competitor draining your daily budget, sometimes a disgruntled ex-employee or a churned customer with a grudge.

Frequently Asked Questions

What exactly do I have to set up?

A tag on your landing pages and a sign-in to each ad platform you buy on. That's it. You don't rebuild tracking, change campaign settings, or move off the tools you already use.

Sources still sending real traffic are never blocked automatically — they wait in your review queue with the evidence attached. And every block is reversible in one click, with delivery resuming right away. You can also stay in monitoring mode and approve every block by hand.

Related, but aimed at a different level. Most click fraud tools block individual visitors by IP on Google and Meta. We score every click and act on the source — the website, app or channel that sent it — so one decision stops the whole stream of bad traffic instead of chasing addresses that rotate. The industry term for what we measure is invalid traffic, or IVT.

Google Search, Performance Max and social feeds never reveal which website a click came from, and offer no way to exclude one. Nobody can block sources there. We score that traffic and report on it rather than pretending otherwise.

Yes. We aren't a tracker and we aren't a campaign manager. We add one signal your stack doesn't have — whether the traffic is real — and hand blocks back to the ad platform.

No names, emails or phone numbers. We keep the ad platform's own click and source identifiers, plus the technical signals used to judge the visit.

BOOK A DEMO

See which of your traffic sources aren't real.

Twenty minutes, one campaign, your own data. You'll leave knowing which sources are burning budget on traffic that was never human — whether or not you buy anything.

WHAT THE 20 MINUTES LOOKS LIKE

MINUTES 1-5 OF THE CALL

We look at your placement report together and pick one campaign worth examining.

MINUTES 6-15 OF THE CALL

You see its sources scored and ranked by wasted spend, with the evidence behind each.

MINUTES 16-20 OF THE CALL

You keep the findings. If blocking makes sense, we set the bar together.

No ad account access needed for the demo.