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dynamic-allocation
Ad Industry News

Google’s Dynamic Allocation Sunset: The Industry-Shaking Shift to Header Bidding

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: "Are AdX's dynamic allocation days numbered?…

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best-header-bidding-networks
Blog

Best Header Bidding Networks of 2025

Header bidding has revolutionized AdTech, empowering publishers to maximize the value of their ad inventory. As the industry evolves, publishers must stay up-to-date with the…

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what-is-header-bidding
Header Bidding

Header Bidding: Your Ad Revenue Multiplier

What is header bidding and why do publishers use it? Header bidding maximizes the value of your ad space by creating a real-time auction where…

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make-money-in-app-header-bidding
Blog

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Introduction While mobile app revenue is estimated to cross the $270 billion mark by 2025, only 10% of app publishers monetize their app’s traffic.  Imagine…

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best-app-mediation-partners
Blog

Top App Mediation Partners in 2025 (Use in app header bidding or mediation?)

Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have…

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how-to-what-is-video-header-bidding
Blog

Video Header Bidding: How to get rich with it?

Video header bidding is an advanced programmatic advertising technique that enables publishers to offer their video ad inventory to multiple ad exchanges simultaneously, before making…

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header-bidding-trafficking
Blog

Header Bidding Trafficking: A GAM 360 Breakthrough

Header Bidding Trafficking revolutionizes the conventional header bidding approach. It's an advanced feature within Google Ad Manager, uniquely designed to integrate client-side demand directly into…

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que es header bidding
Header Bidding

¿Qué es Header Bidding? La guía definitiva para editores

Para comenzar a entender qué es header bidding, debemos pensar que el término existe desde hace algunos años, como muestra Google Trends, pero entró en…

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Ad Exchange Ad Optimization

Should I run AdX only, Header bidding only or both?

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. However,…

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