Track bids over the maximum Header Bidding line item CPM by upgrading to the latest PubGuru Header Bidding version

This post was most recently updated on November 7th, 2021

You are probably running an old version of PubGuru header bidding that doesn’t support m2_overbid tracking.

m2_overbid is a Key Value Pair that allows our technology to track bids that are over the bid cap set in Ad Manager. This provides information on revenue loss because someone else won the auction when the bid was over the cap. Once we have enough information, we will

  1. Tell you to raise the bid cap; or
  2. We will raise the bid cap for you


  1. Open your header bidding configuration
  2. Upgrade version to 0.20.5 or higher
  3. Save and publish
  4. Re-run PubGuru Ad Inspector (PGAI) after 10-15mins
  5. If the error persists, contact the Dev Team or reach out to


Need more help? Send us an email at or log in to PubGuru App and use the Chat widget for immediate support.

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