This post was most recently updated on November 7th, 2021
You are probably running an old version of PubGuru header bidding that doesn’t support m2_overbid tracking.
m2_overbid is a Key Value Pair that allows our technology to track bids that are over the bid cap set in Ad Manager. This provides information on revenue loss because someone else won the auction when the bid was over the cap. Once we have enough information, we will
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