I’ve never had issues with Invalid traffic before, why should I protect my website from IVT?

I’ve never had issues with Invalid traffic before, why should I protect my website from IVT?

Some publishers are lucky enough never to have dealt with invalid traffic and ad fraud. For others, it’s a nightmare they may never forget. Many times publishers get hit with bot traffic or invalid traffic that clicks on their ads. This leads to ad revenue clawbacks and, in many cases, them losing their AdSense or ad accounts completely.

It could be a competitor sending bot traffic to their site. It could be some kind of ad fraud scheme. Who knows. The fact remains that many publishers have fallen victim to invalid traffic, and the consequences often cause irreparable damage or cost them a lot of money.

What about those chosen few who’s never had problems with invalid traffic? Why should they even care, and if they did, what can they do about it?

It all comes down to your site’s health score, the advertisers you attract, and the ad revenue you earn.

Let’s say you are running AdSense and Ad Exchange and get access to some high-quality premium advertisers. They only run ads on sites with good Google health scores providing an indication that the audience on a publisher’s site is real and of good quality.

What if a competitor starts sending bot traffic to your site and your health score drops? Chances are, you’ll not attract high paying premium advertisers anymore, and your ad revenue will start to drop.

How much invalid traffic do you need to ruin your Google health score? How many quality advertisers have passed you by without you even knowing, all because of a below standard score from Google?

The fact remains that it only takes some bot traffic to ruin your site. Also, invalid traffic is everywhere. Ad fraud is a huge industry-wide problem, and it’s not going away anytime soon. You might already be affected by it without even knowing.

Wouldn’t you rather be safe than sorry? Part of any business is managing the risks involved. What we’re proposing isn’t even something big that requires your own personal development team or thousands spend on some custom technology. All you need is Traffic Cop.

With a few lines of code added to your site, you can run Traffic Cop and use MonetizeMore’s invalid traffic detection and prevention tool to protect your ad inventory and Google health score.

Traffic Cop uses machine learning algorithms and fingerprinting technology to detect invalid traffic when it lands on your site and prevent it from clicking on your ads. The last part is critical. It actually prevents invalid traffic from clicking on your ads. It detects and protects.

As a result

  • You’ll dramatically decrease or prevent ad revenue clawbacks from happening
  • Improve or maintain Google health scores
  • Have a higher quality ad inventory and attract premium advertisers
  • Be able to relax knowing that your AdSense and Ad Exchange or any other ad accounts are safe from account bans
  • Save thousands of dollars in potential lost ad revenue

Our tool has been so successful that it even won the Google Innovation Award of the year in 2020.

Don’t wait until invalid traffic comes knocking on your door and you have to scram to find a solution!. Protect your sites today, before it’s too late. Sign up for Traffic Cop now!

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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