It’s frustrating when this happens – a nightmare for publishers.
You set things up, sign the agreements, and then when your hard-earned revenues are due, your ad network representative suddenly isn’t responsive anymore. You send countless follow-up emails, reach out to other representatives, or maybe try other avenues of contact, but you get no response.
This isn’t just a fictitious scenario. It has happened to publishers all over the world, where the network they’ve partnered with suddenly bailed and left them hanging. It also left them unpaid, with some of the bigger publishers losing out on thousands of dollars they could have earned if they went with a different ad partner.
If they do decide not to pay you, you have a few options available
This isn’t something that you can prepare for 100%, as there have been circumstances where seemingly reputable networks suddenly ghosted their publishers. You can, however, put some best practices into a place where you can reduce the chances of this happening to you.
It is important to research ad/demand partners who want to partner up with you. The main thing you should focus on is whether the company that hires you has a good reputation. Ask fellow publishers or Ad Ops professionals if anyone had previous dealings with the ad network in question. If you really want to do your due diligence, you can even track down some of the employees who work for the network and ask them about their company. Proper research will give you invaluable information, information that can potentially save you a big chunk of your future revenue.
Although we can’t guarantee that you’ll never face issues with ad networks, when signing up for MonetizeMore’s ad optimization services, you can benefit from our special relationships with ad networks and demand partners. We can also recommend the best ad networks for your traffic geo and niche as well as optimize your ad inventory for maximum ad revenue. Sign up to get started today!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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